Marketing Analytics Dashboard (Personal Project)

I created this dashboard as a personal project to apply and showcase my marketing analytics skills using Excel and Power BI. The dataset simulates a three-month campaign across multiple platforms, allowing me to analyze KPIs like ROI, Conversion Rate, CTR, and Cost per Conversion.

The goal was to visualize campaign performance in a way that supports decision-making and highlights channel effectiveness. The Power BI dashboard features interactive slicers and visuals, while the Excel version includes formulas, pivot tables, and structured insights.

This project was not part of a course—it was created independently as part of my learning process and to strengthen my portfolio