Under Armour Google Ads Campaign

For this project, I developed a Google Ads strategic plan focused on promoting Under Armour’s mouthguards, specifically their breathable and custom-fit product lines. The campaign was designed to increase online sales and drive conversions by targeting athletes who need high-performance protective gear. 

Key Components of the Campaign

✅ Target Audience:

• Athletes aged 18–35, engaged in high-impact sports (boxing, MMA, football, hockey).

• Pain points: Difficulty breathing, discomfort, need for custom-fit protection.

✅ Keyword Research & Match Types:

• Used Google Keyword Planner to identify high-intent, transactional keywords.

• Created two ad groups:

  • Breathable Mouthguards → Used Phrase Match to target athletes searching for airflow comfort.

  • Custom-Fit Mouthguards → Used Exact Match to attract high-intent buyers looking for premium, moldable options.

✅ Ad Copy & Landing Page Optimization:

• Responsive Search Ads & Display Ads optimized for engagement & CTR.

• Landing pages were tailored to match ad messaging, ensuring a seamless user journey.

✅ Bidding & Budgeting Strategy:

• Implemented Maximize Conversions bidding strategy to optimize ad spend.

• Budget allocation of $145.37/day for Google Search & Display networks to expand reach while keeping focus on high-intent searches.