Embedded Files
Marketing+Proposal.pdfThis project examines a full year of data from an e-commerce website to uncover user behavior patterns, traffic sources, conversion challenges, and device usage trends. Using real analytics data, we identified performance gaps and delivered targeted recommendations to boost engagement and sales.
🔍 Key Insights:
🔍 Key Insights:
📈 +6.9K increase in active users (July–Dec 2024)
🔥 June 11 spike: 10,044 visitors in a single day
📉 Only 11% of add-to-cart actions resulted in purchases
📱 Mobile usage dropped significantly vs. 2023
💡 Top Recommendations:
💡 Top Recommendations:
Reduce cart abandonment with exit popups and one-click checkout
Re-optimize for mobile (speed, UX, layout)
Improve SEO to grow organic sessions from Google
Page updated
Google Sites
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