PocketLab Overview

Myriad Senors, Inc. Founded in July 2014

Founder & CEO: Clifton Roozeboom PhD, Mechanical Engineering, Stanford University

Founder & COO: Dave Bakker, Instructor, Stanford University

EVA Insight

• Public information about the founders and the company's management are not available
• Educational credibility is high
• Myriad Sensors was recognized at various pitch competitions prior to launch

PocketLab combines multiple wireless sensor systems in a small handheld device and pairs this alongside its data recording and analysis apps. This provides educators an easy-to-use, all-in-one system for carrying our various Science experiments in the classroom. It addresses a paint point for many Science classrooms, the cost of lab equipment. Many current sensor equipment are single purpose, requiring multiple purchases to enable a larger range of Science exploration.

EVA Insight

• Three successful Kickstarter campaigns ^{(2, 3, 4)}
• Significant media coverage and interest

The field of STEM continues to thrive and the lab equipment market is projected to grow to $55-63 billion by 2025 ^{(5, 6)}. The PocketLab is a small portion of this market and its main appeal will be for educators. The current lab equipment market is often marketed towards industry and higher level research. PocketLab innovates in this space by providing a device that is more functional and approachable to young students and educators. As the Science curriculum also develops and grows around the world, there is likely to be more emphasis put on the development of lab skills and Scientific inquiry. This will likely mean the demand for this type of product will grow in the future.

PocketLab's biggest competitive edges are its cost and its all-in-one system. Traditional lab equipment is expensive and single purpose.

EVA Insight

• In the context of the Alberta curriculum, there is growing emphasis on developing Scientific lab skills in students