PNC 2024 Annual Conference and Joint Meetings
Green, Flow and Signal: Reconnecting Fragmented Communities in the Age of Digital Transformation
August 29-31, 2024 @ Korea University, Seoul, South Korea
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Keynote Speakers
Dr. Kim Sang-Hyup 김상협 교수님
Co-Chairperson, Presidential Committee on Carbon Neutrality and Green Growth, South Korea
Advisor (Vice-President level), Green Growth & Sustainable Development, KAIST (Korea Advanced Institute of Science and Technology)
Education
- Harvard Kennedy School, Executive Education
September 2016 Climate Change and Energy: Policy Making for the Long-Term
- Seoul National University
1993 ~ 1996 Ph.D. candidate, Political Science, Department of International Relations
1986 ~ 1988 M.A., Political Science, Department of International Relations
1982 ~ 1986 B.A., Political Science, Department of International Relations
Career
2022.08 ~ present Co-Chairperson, Presidential Committee on Carbon Neutrality and Green Growth
2022.09 ~ present Advisor (Vice-President level), Green Growth & Sustainable Development, KAIST
2022.06 ~ present Co-Chairperson, Carbon Neutrality K-tech Forum, Korea Industrial Technology Association
2013.09 ~ present Visiting Professor, Graduate School of Green Growth, KAIST
2020.09 ~ 2022.08 President, Jeju Research Institute
2022.03 ~ 2022.05 Senior Advisor, Planning Committee, 20th Presidential Committee
2020.03 ~ 2020.08 Director, Center for Sustainable Development, Global Strategy Institute, KAIST
2014.07 ~ 2020.08 Chairperson, Coalition for Our Common Future
2016.04 ~ present Member, 30 Wiseman for Future Korea
2015.06 ~ present Co-Chairperson, Jeju Green Big Bang Committee
2014.11 ~ present Chair, Environment Session, The CJK Cooperation Dialogue
2014.07 ~ present Founder, Coalition for Our Common Future
Publications & Presentations
“Lessons of Korea’s Green Growth : Why and How Korea did it and What remains to be done” Lecture for the University of Alberta, Canada, May 2017.
“Jeju Green Big Bang and the 4th Industrial Revolution” Presentation at GCF-ADB Joint Seminar Dialogue on Climate Finance, March 2017.
“Deepening Green Partnership among Korea, Japan and China: Green Big Bang & Asia Super Grid” Presentation at UNFCCC COP 22 GGGI Session, November 2016.
“The Past, Present and the Future of Korea’s Green Growth” Keynote speech at GGGW-GSGG, September 2016.
“The Coming of the Era of New Sustainable Development Goals” Keynote speech at IOM Korea Forum on Global CSR & PPP, September 2016.
“The Korean Government: Policies and Administration”, The Lee Myung Bak Administration, The Korea Institute of Public Administration, December 2015.
“Climate Energy and Green Big Bang Strategy”, Presentation at the Korea Photovoltaic Society, Daegu, April. 2014.
“Lessons of Korean Green Growth: Why and How Korea did it and What remains to be done”, Presentation at the Korea Green Innovation Days, Washington, D.C., World Bank, Feb. 2014.
“Building a New Regime for Climate Change: A Case of Korean Green Growth”, Presentation at the World Knowledge Forum, Seoul, Oct. 2013.
“For Better Korea with the GCF”, Presentation at the Korea Institute for International Economic Policy Forum (Ministry of Strategy and Finance), Seoul, Nov.2013.
“Building Global Green Growth Architecture”, Presentation on the occasion of Joint OECD-GGGI Workshop: Green Growth Development Paths for a Better Future, Paris OECD, Nov. 2012.
“Green Growth, Global Architecture and Green Détente”, Presentation at the Green Korea 2012 Conference, Seoul, Nov. 2012.
“Green Growth and Global Climate Diplomacy”, Presentation at the Korea National Diplomatic Academy, Seoul, Oct. 2012.
“Middle Power Diplomacy in the Global Climate Regime: the Case of Korea”, Luncheon Keynote Speech on the occasion of Asan Conference, Seoul, Oct. 2011. Published in Mo, Jongryn (ed.), Middle Powers and G20 Governance, Seoul, 2012.
“Green Growth: the Background of its Birth and the Way Forward” in Kim, Hyung-kuk (ed.), The Right Way to Know about Green Growth, Seoul, Jan. 2011. English translation by Global Green Growth Institute (GGGI), Green Growth in Motion: Sharing Korea’s Experience.
“A Country that Makes Us Proud”, as co-Secretary-General of Presidential Committee for Future and Vision, Seoul, Feb. 2009.
“The Way Toward Green Growth”, as co-Secretary-General of Presidential Committee for Future and Vision, Seoul, Jan. 2009.
“Media Big Bang: Changing the World”, a compilation of speeches and discussions at the 4th SBS Seoul Digital Forum (May 2007) published by the Seoul Digital Forum Secretariat, Seoul, Feb. 2008.
“The Third Digital Revolution: the Forefront of Convergence”, a compilation of speeches and discussions at the 1st SBS Seoul Digital Forum (May 2004) published by the Seoul Digital Forum Secretariat, Seoul, Sep. 2004.
“A Study on the Sources of the United States Trade Policy-making: with Emphasis on Political Determinants”. M.A. thesis, Graduate School of International Relations, Seoul National University, 1988.
Climate Crisis and Green Big Bang
[Abstract]
TBA
Dr. Choe Kwang-shik 최광식 명예 교수님
Professor Emeritus, Department of Korean History, Korea University, South Korea
46th Minister, Ministry of Culture, Sports and Tourism, South Korea
Academic Background
1981 ~ 1990 Ph.D. in Ancient Korean History, Korea University
1979 ~ 1981 MA in Ancient Korean History, Korea University
1972 ~ 1976 BA in History, Korea University
Career
2018.09 ~ 현재 Professor emeritus, Korea University,
2011.09 ~ 2013.03 46th Minister, Ministry of Culture, Sports and Tourism
2011.02 ~ 2011.09 5th Administrator, Cultural Heritage Administration
2008.03 ~ 2011.02 Director General, National Museum of Korea
2004.08 ~ 2008.07 Chairman in Seoul, The International Society for Korean
Studies
2004.03 ~ 2006.02 Permanent Director, Koguryo Research Foundation
2000.02 ~ 2008.03 Director, Korea University Museum
2001.03 ~ 2003.02 Chairman, Society for Korean Ancient History
2000.05 ~ 2002.04 Chairman, Korea Historical Folklore Institute
1995.03 ~ 2018.08 Professor, Department of Korean History, College of
Liberal Arts, Korea University
1982.03~ 1995.02 Professor, Department of History, Hyosung Women’s
University
Visiting Professor
2001. 09 ~ 2002. 08 UCLA Center for Korean Studies
1999. 02 ~ 1999. 06 Department of History, Peking University
1985. 09 ~ 1986. 08 Research Institute for Japanese Culture, Tohoku
University
Publications
2023, <<Conflict and Fusion of Thoughts>>, Book21.
2021, <<Reading Samguk Yusa>>, Sechangmedia.
2018, <<Mythical Stories in the Samguk Yusa>>, Sechangpublish.
2013, <<The Silk Road and Korean Culture>>, Nanam Publishing House.
2013, <<Go on the Hallyu Road>>, Nanam Publishing House.
2010, <<Indigenous Beliefs and Buddhism in Ancient Korea>>, Korea
University Press.
2006, <<Mythology and Rituals of Baekje>>, Juluesung.
2004, <<Distortion of Goguryeo history by China>>, Sallimbooks.
2004, <<Chungo(天鼓) of Sin Chae Ho(Dan Jae)1)>>, Asiantic Resarch
Institute.
2004, <<Unlock The Gates of Ancient History>>, Hangilsa Publishing.
1994, <<Ancient Korea's Nation and Rituals>>, Hangilsa Publishing.
The Origin and Flow of Hallyu
[Abstract]
Introduction
Korean culture has reached a stage where it can be enjoyed not only by Koreans but also by people around the world. Korea has transitioned from a cultural importer to a cultural exporter, which is significant alongside its shift from a recipient of aid to a provider of aid. If the Silk Road was a path for accepting different cultures, the path for spreading Korean culture worldwide can be called the Hallyu Road. Through the Hallyu Road, we can further invigorate cultural exchanges and design a creative future for Korea.
1. The Origin of Hallyu
In the 21st century, Korea has become a 'cultural exporting country' that creatively integrates various cultures received from other countries on the soil of Korean culture and exports them to other countries. This cultural phenomenon is familiar to us as 'Hallyu' or the Korean Wave. The music of Psy and BTS, which has been loved worldwide beyond Asia to Europe and the Americas, is representative of this. Hallyu began in the mid-1990s with dramas in Asia. The drama "What is Love?" was first broadcast in China in 1997, and the term 'Hallyu' was first used in the Taiwanese newspaper <<China Times>> in 1997 and later in the <<United Daily News>> in 1998 to describe this phenomenon of popular culture. Over time, the flow of Hallyu has evolved.
From the mid-1990s to the mid-2000s, Korean video content such as dramas and films enjoyed popularity in Asia, marking the first phase of Hallyu, or Hallyu 1.0. From the mid-2000s to the mid-2010s, the second phase, or Hallyu 2.0, saw the spread of K-Pop beyond Asia to Western societies, particularly in France. Major international media outlets like France's 'Le Monde' and CNN of the United States gave significant coverage to K-pop performances in Paris in 2011, leading to its expansion into Europe and the Americas. This evolution demonstrates that communicating with the world through Korean culture is not unfamiliar.
2. The Spread of Hallyu
From the mid-2010s, efforts have been made to share not only popular culture such as dramas and music but also various aspects of traditional Korean culture and arts with the world. This period can be defined as Hallyu 3.0. It encompasses K-Culture and K-Style, including movies, classical music, the Korean language, sports (Taekwondo), healthcare, law, education, and industry, which are accepted globally.
BTS's songs have continuously topped the Billboard charts in the United States, with their concerts attracting enthusiastic responses from foreign audiences, drawing about 2 million participants on their world tours. Their music incorporates Korean sentiments with elements like 'Eolsoo', 'Daechang', 'Bongsan Talchum', and 'Arirang'. This shows that traditional Korean culture is internalized within Koreans, even if we previously considered it unfamiliar or unfit for modern times.
While various policies have been implemented to globalize Korean culture, the world’s interest in pure Korean cultural arts has not been as high. So far, dramas and K-Pop have played significant roles in leading Hallyu, but limiting it to these alone cannot fully showcase the essence of Korean culture. Popular cultural arts like dramas and music depict the daily lives of Koreans, whereas pure cultural arts can convey the consciousness, emotions, and thought processes of Koreans.
The goal of industrializing diverse cultural content is to realize profits through standardized production and consumption. Cultural industry policies have often viewed cultural arts and popular culture as sources of wealth. However, cultural industries differ from other industries because they mediate 'culture', which involves creation, sharing, and empathy. The success of Korean culture, combined with creativity and imagination, is evident in examples like the movie "Parasite" and the drama "Squid Game".
3. Cultural Interchange
Hallyu gained renewed global attention in the 2010s as K-Pop began spreading worldwide through digital media such as SNS and YouTube. Psy’s 'Gangnam Style' also garnered global empathy thanks to SNS and YouTube. This paved the way for BTS to achieve Beatles-like popularity and receive acclaim worldwide.
Koreans need to understand and enjoy the characteristics of Korean culture and give it meaning. Just as foreigners enjoy Hallyu, Koreans should also appreciate and experience other cultures. Through the thread of Hallyu, Korea can create a beautiful necklace by stringing together diverse jewels of traditional culture, sports, tourism, and content. Just as Korea absorbed various cultures from China and the West through the Silk Road and developed them further, maintaining an open attitude towards mutual exchange and the spirit of fusion and harmony can ensure the continuous development of Hallyu. Mutual cultural exchange should respect and further develop each other's cultures, contributing to the advancement of human culture.
Dr. Yi-Ping Hung
Vice President, Taipei National University of the Arts, Taiwan
Professor, Graduate Institute of Networking and Multimedia; Department of Computer Science and Information Engineering, National Taiwan University, Taiwan
Yi-Ping Hung received his B.Sc. in Electrical Engineering from the National Taiwan University in 1982. He received an M.Sc. from the Division of Engineering, an M.Sc. from the Division of Applied Mathematics, and a Ph.D. from the Division of Engineering, all at Brown University, in 1987, 1988 and 1990, respectively. He is currently a professor in the Department of Computer Science and Information Engineering at the National Taiwan University. From 1990 to 2002, he was with the Institute of Information Science, Academia Sinica, Taiwan, where he became a tenured research fellow in 1997. He served as a deputy director of the Institute of Information Science from 1996 to 1997, and received the Young Researcher Publication Award from Academia Sinica in 1997. His current research interests include computer vision, pattern recognition, image processing, virtual reality, multimedia and human-computer interface.
Toward Metaverse in Post-Human Age
[Abstract]
TBA
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