Week 2

AGENDA: 

Morning 10-12.45h 

1000-1045 References

1100-1145 Portfolio vs Diary - References

1200-1245 Layout

Afternoon 13.45-15.30 

1. Balance

Balance ensures that your layout does not feel lopsided or skewed by evenly distributing visual weight across the design. Balance can be symmetrical, asymmetrical, or radial, depending on how you arrange elements like text, images, and white space.

2. Alignment

Proper alignment creates a cleaner, more orderly design by ensuring that elements line up along common edges or centers. It enhances readability and creates a visual connection between design elements.

3. Contrast

Contrast helps to highlight important elements and improve readability by differentiating text, colors, sizes, and shapes. High contrast can draw attention to key areas and guide the viewer's eye through the layout.

4. Repetition

Repetition strengthens a design by tying together otherwise separate elements. It can involve repeating colors, shapes, textures, or patterns to create a cohesive and branded look.

5. Proximity

Grouping related items together (proximity) helps to organize information and build visual connections in the viewer's mind. It simplifies the layout and makes it easier to process.

6. White Space (Negative Space)

White space is the unmarked space between elements in a design. It's not empty space but a powerful design element that helps to declutter the layout, improve readability, and focus attention on important content.

7. Hierarchy

Visual hierarchy guides the viewer through the layout according to its importance. It can be achieved through variations in size, color, contrast, alignment, and other design elements to draw attention to key information first.

8. Scale and Proportion

Varying the scale and proportion of elements can create interest and focus. Using scale appropriately can also help in establishing a hierarchy and guiding the viewer's attention to the most critical parts of the layout.

9. Unity and Harmony

All design elements should work together harmoniously, creating a unified message that resonates with the audience. Unity ensures that the design is perceived as a single, cohesive entity instead of disjointed parts.

10. Movement

Creating a sense of movement directs the viewer’s eye across the page in a deliberate path, from the most important element down to secondary ones, enhancing the storytelling aspect of the design.