I had the opportunity to participate in a group market research for a company called "Streamglish" as part of one of my courses. Our task was to conduct a comprehensive study to gather information that could help the company develop their business. We focused on the company's target market, which are students, and included both qualitative and quantitative research methods, as well as a complete benchmark analysis. The goal of the study was to provide the company with valuable insights into their market and to identify potential areas for growth and improvement.

We began by conducting in-depth interviews with students who were not current customers, but potential customers, in order to understand their needs, preferences, and perceptions of the company and its products, which is an E-Learning platform for English. We also collected and analyzed data from various sources such as surveys, online reviews, and industry reports to provide a more quantitative view of the market.

The benchmark analysis we carried out allowed us to compare the company's performance to that of its competitors and to identify best practices and areas for improvement.

In the end, we presented our findings to the company and provided recommendations for how they could better serve their target market and improve their overall performance. The project was a great opportunity for me to work with a team, to apply my knowledge and skills to an actual market research and it was also a great opportunity to work with a real company and provide them with valuable insights that could help them develop their business. The fact that it was an e-learning platform for English language made the research even more relevant for me as a language student.

2022

In the Poke Break Restaurant project, I demonstrated a diverse range of data science skills to analyze sales and customer experience data. Leveraging advanced techniques such as Market Basket Analysis, Clustering Analysis, and Data Modeling, I provided actionable insights and recommendations for menu offerings, promotions, and business operations. While working for Poke Break for this project I had the occasion to develop my skills and knowledge.

Throughout this project I have developed my skills in R programming, project management, and stakeholder management, combined with leadership and team-building abilities. My experience and skills contribute to my potential for success in higher roles within data-driven organizations. As a thoughtful strategist and clear communicator, I am ready to collaborate with projects and teams to accomplish remarkable results and support business growth.

2023

The case study on Atom Group was a comprehensive analysis of the company's internal and external environment, as well as its internationalization strategy. The group's analysis started with a presentation of Atom and its subsidiaries, followed by a sector analysis, PESTEL analysis, and Porter's Five Forces analysis to understand the external environment. The internal analysis of the company covered its value chain, VRIN framework, resources and competencies, and a SWOT synthesis. The case study also delved into Atom's internationalization strategy, including its experience in Brazil, and ended with recommendations for future growth and development. This case study was a valuable opportunity to apply a range of business analysis tools and techniques to a real-life company and gain insight into the challenges and opportunities of a multinational corporation.

2022