Paid + Organic Social Media

Boosted conversion rate by 31%, increasing from 0.54% to 0.71%​

Achieved a 0.71% CTR—well above industry benchmarks for prospecting campaigns

Outperformed lifestyle ad variant in post engagement (+50%) and click-through rate​

Validated high-conversion messaging strategies including “Perfect Gifts” headlines and “Shop Now” CTAs​

Drove high-intent traffic to optimized landing pages, improving the on-site experience and purchase flow

Increased conversion rate by 83% (from 10.01% to 18.30%), with top ad groups converting as high as 29%​

Reduced cost-per-acquisition (CPA) by 30% (from $16.22 to $11.40), with best-performing segments as low as $5.78​

More than doubled the conversion rate of the brand’s existing programmatic acquisition channel​

Delivered PracticeUpdate.com’s highest month ever for new B2C registrations

Increased conversion rate by 83% (from 10.01% to 18.30%), with top ad groups converting as high as 29%​

Reduced cost-per-acquisition (CPA) by 30% (from $16.22 to $11.40), with best-performing segments as low as $5.78​

More than doubled the conversion rate of the brand’s existing programmatic acquisition channel​

Delivered PracticeUpdate.com’s highest month ever for new B2C registrations

Scaled Facebook audience ~400% in the first two months through targeted organic content​

Drove 500+ new users to the site and helped achieve the year’s second-best registration month​

Increased engagement across platforms by 63% ​

Launched Facebook page and grew followers 315% in 4 months​

Rebranded LinkedIn + Twitter, increasing followers by 43% and 27%, while cleaning up follow-back ratios to improve visibility

Boosted overall engagement rate from 2.95% to 5.98% through strategic content and scheduling.​

Increased LinkedIn engagement from 3.67% to 6.31% with optimized post formats and messaging.​

​Doubled X/Twitter engagement (1.68% → 3.51%) using improved cadence, tagging, and timing.