Email + CRM Campaigns 

As part of a multichannel sales campaign to drive sales during a major spring promotion​, using a full-funnel approach and testing both email creatives and landing pages, I launched a segmented email campaign using personalized subject lines, countdown timers, and tested both email creatives and landing pages. And using Mailchimp’s free plan, the campaign delivered big impact and ROI.​

I led this 3-part B2B email campaign as part of a broader multichannel push to drive job posting purchases from healthcare recruiters using a time-sensitive 50% discount offer that had a paid social focus. Each message was timed to coincide with key points in the offer lifecycle and included personalized, automated sends. Optimized subject lines, countdown urgency, and conversion-focused content helped maximize engagement at every stage.

I led the development and execution of a targeted email campaign promoting a 4-part webinar series for Genetics in Medicine with the goal of surpassing the previous single-webinar registration record of 1,100. Each webinar received 3–4 timed deployments with segmented lists and urgency-driven subject lines, all designed to drive traffic to custom landing pages where healthcare professionals could register. These campaigns exceeded expectations across the board, setting new records for engagement and conversion while dramatically outperforming healthcare industry benchmarks.