25 years building consumer marketing campaigns in publishing and media — multiple New York Times and USA Today bestseller launches, an RIAA Gold Record, national retail programs reaching 1,000+ stores, and merchandising campaigns that lifted sell-through 15–30% at participating retailers. Partners have included Barnes & Noble, Nordstrom, NBC-Universal, and Pottery Barn Kids. The disciplines below translate directly to the guitar industry.
25 years building consumer marketing campaigns in publishing and media — multiple New York Times and USA Today bestseller launches, an RIAA Gold Record, national retail programs reaching 1,000+ stores, and merchandising campaigns that lifted sell-through 15–30% at participating retailers. Partners have included Barnes & Noble, Nordstrom, NBC-Universal, and Pottery Barn Kids. The disciplines below translate directly to the guitar industry.
