From leading marketing for brands like Curious George and Brain Quest, to overseeing global launches for books that reached the New York Times and USA Today bestseller lists, I’ve built consumer marketing campaigns designed to move inventory and grow revenue—at any budget level. I’ve also partnered with brands like Barnes & Noble, Nordstrom, NBC-Universal, and Pottery Barn Kids on national programs that supported sell-through across retail and DTC channels.
From leading marketing for brands like Curious George and Brain Quest, to overseeing global launches for books that reached the New York Times and USA Today bestseller lists, I’ve built consumer marketing campaigns designed to move inventory and grow revenue—at any budget level. I’ve also partnered with brands like Barnes & Noble, Nordstrom, NBC-Universal, and Pottery Barn Kids on national programs that supported sell-through across retail and DTC channels.
The work below spans entertainment, publishing/media, and e-commerce, but it translates naturally to guitars and gear—crowded categories where new releases compete for attention and the biggest successes rely on clear positioning and coordinated multi-channel campaigns working in sync with retailer support.
The work below spans entertainment, publishing/media, and e-commerce, but it translates naturally to guitars and gear—crowded categories where new releases compete for attention and the biggest successes rely on clear positioning and coordinated multi-channel campaigns working in sync with retailer support.
