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Market Type
Perusall has a primary focus of Higher education and K–12 institutions, with an emphasis on student engagement, active reading, and collaborative learning. It is situated within the edtech and learning analytics sectors, focusing on social annotation to transform passive reading into active discussion.
Offering
Perusall functions primarily as an infrastructure provider. It enables social annotation and discussion embedded within texts, auto-grading and engagement tracking. It can be integrated with major LMSs. It complements existing institutional systems and provides a lightweight virtual classroom experience focused on reading-based interaction.
While Perusall does not create its own subject-specific course content, it partnered with textbook publishers, allowing instructors and students to access licensed textbooks directly through the platform. Instructors can also upload their own PDFs, articles, and open educational resources (OERs), offering flexibility in content selection to students.
Buyers
Primary Buyers:
Instructors and faculty members who adopt Perusall for their own courses.
Educational institutions or departments that choose to adopt it institutionally.
Secondary Stakeholders:
Publishers who integrate with the platform to distribute digital textbooks.
Students who may be required to buy textbooks through the Perusall interface.
Global Target
Although based in the U.S., Perusall is used globally, particularly in North America, Europe, and Australia. It has been adopted by over 6,000 educational institutions across 117 countries, engaging more than 4 million students.
Market Status
Perusall has gained considerable popularity in recent years, especially with the rise of remote and hybrid learning during the COVID-19 pandemic. It operates in the free market, facing increasing competition from other edtech tools like Hypothes.is, Padlet, or even LMS-native tools. Strategic partnerships with publishers and academic institutions, combined with a relatively open-access approach for instructors, ensure the sustainability of Peruall.
Competition
Main Fit: Learning Technology Works With a Well-Developed Learning System
Main Fit: Learning Technology Works With a Well-Developed Learning System
Perusall is primarily used to enhance traditional teaching methods like lectures, textbook reading, and in-class discussions. It doesn’t aim to replace instructors — instead, it supplements their work by promoting active reading and peer discussion.
Possible Secondary Fit: Learning Technology is Imposed
Possible Secondary Fit: Learning Technology is Imposed
In some institutions, especially where there's a top-down policy pushing digital tools (e.g. post-COVID edtech reforms), Perusall might be introduced without sufficient faculty buy-in.
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