Top 7 Roadside Digital Billboard Locations in Perth, WA (2025 Update)

Mitchell Freeway (Northbound & Southbound near Leederville)

One of the busiest routes in Perth, the Mitchell Freeway sees thousands of commuters daily. Digital billboards along this corridor are strategically placed near Leederville—an area full of young professionals, students, and inner-city traffic.

Why it works:

• High-volume traffic
  
  

• Long dwell time due to peak-hour congestion
  
  

• Targets both north and southbound drivers
  
  

A digital billboard in this location offers unmatched visibility and strong recall, especially for retail, tech, or food brands.

2. Kwinana Freeway (South Perth & Como Exits)

The Kwinana Freeway is another major artery, with digital billboard placements catching both local and long-distance traffic heading south toward Mandurah or north into the CBD.

Ideal for:

• Automotive campaigns
  
  

• Tourism and leisure brands
  
  

• Property and real estate marketing
  
  

With Roadside Digital Billboards WA installed in this zone, businesses benefit from massive screen sizes and crisp LED visuals that demand attention.

3. Great Eastern Highway (Near Perth Airport)

Located close to the airport precinct, this location offers exposure to a mix of residents, FIFO workers, and interstate visitors. Whether people are arriving or heading to their flights, the Great Eastern Highway is unavoidable.

Best used for:

• Event promotions
  
  

• Hospitality and accommodation
  
  

• Local attractions and experiences
  
  

Roadside billboards near the airport catch both travelers and commuters, delivering a broad and diverse audience.

4. Tonkin Highway (Bayswater to Welshpool)

The Tonkin Highway stretch connects industrial hubs, logistics centers, and major residential areas. Digital billboards along this road work especially well for B2B services and trade-focused campaigns.

Key benefits:

• Reaches tradies, truck drivers, and shift workers
  
  

• Low visual clutter, high message clarity
  
  

• 24/7 visibility with LED lighting
  
  

In 2025, this location is seeing more demand as businesses expand to service Perth’s eastern suburbs.

5. Canning Highway (Applecross to Victoria Park)

Canning Highway is lined with trendy cafes, office buildings, and residential homes. A digital billboard here grabs the attention of both weekday commuters and weekend leisure drivers.

Why this matters:

• Targets white-collar professionals
  
  

• High lifestyle relevance
  
  

• Ideal for retail, health, and education sectors
  
  

It’s one of the more versatile roadside billboard locations, offering consistent reach in both peak hours and off-peak times.

6. Roe Highway (Forrestfield to Canning Vale)

This location is growing in significance due to increased infrastructure and warehouse developments. The Roe Highway is now home to several well-placed digital billboards targeting commercial and residential traffic.

Target market:

• Trades and service providers
  
  

• Industrial suppliers
  
  

• Construction and recruitment firms
  
  

Advertisers love this area for its “no-nonsense” audience—drivers who are decision-makers and business owners on the go.

7. Stirling Highway (Claremont to Nedlands)

A prime western suburb corridor, Stirling Highway offers digital billboard views to affluent residents, university students, and medical professionals traveling to and from hospitals and UWA.

Top campaign fits:

• Luxury services
  
  

• Healthcare
  
  

• Higher education and private schools
  
  

A digital screen in this area speaks directly to Perth’s high-income bracket and influential demographic groups.

Why Roadside Digital Billboards in WA Are So Effective

Digital billboards aren’t just modern—they’re smart. They allow businesses to run dynamic, time-sensitive campaigns that can change by the hour or day. Whether you're promoting a weekend sale, an upcoming event, or a limited-time offer, digital screens give you flexibility and visibility at scale.

In Western Australia, roadside digital billboards are especially effective because:

• People drive long distances – More time on roads means more exposure
  
  

• Perth has fewer public transport options – Roadside visibility matters
  
  

• They grab attention instantly – Bright, moving visuals stand out on highways
  
  

Digital billboards are now part of everyday life in WA. They catch the eye without being intrusive, making them perfect for brand storytelling in motion.

What to Consider Before Choosing a Billboard Location

Not all billboard spots are created equal. Before you book your ad space, ask:

• Who am I trying to reach?
  A tradie heading to a job site? A mum driving to school pickup? A corporate manager in peak-hour traffic?
  
  

• What’s the surrounding environment like?
  Avoid oversaturated areas or locations with poor visibility due to trees, poles, or signage clutter.
  
  

• Do I need dayparting?
  Can you change your message based on time of day? For example, cafes may want morning ads, while gyms might prefer late afternoons.
  
  

Location strategy plays a major role in campaign success—just as much as the creative itself.

Final Thoughts

The future of outdoor advertising in Perth is bright—literally. With digital roadside billboards lighting up key locations across the city and suburbs, brands have an incredible opportunity to connect with their audience in real time, right where they are.

Whether you're targeting city workers, suburban families, FIFO travellers, or local trades, there’s a roadside digital billboard location in WA that fits your needs.

Looking to book your next billboard in Perth?
PERTH OUTDOOR MEDIA offers tailored roadside digital billboard solutions across Western Australia. With flexible packages and high-impact locations, they help your message land exactly where it matters.

👉 Learn more here