A Local’s Guide to Large Format Outdoor Advertising in Perth WA

If you’ve driven around Perth recently, chances are you’ve noticed those eye-catching, oversized billboards that dominate the skyline — those are large format billboards, and they’re hard to miss. Whether you’re a local business looking to grow or a national brand trying to make a big impression in WA’s capital, large format outdoor advertising offers visibility like no other.

But how does it work, and why are so many Perth businesses turning to these bold advertising spaces? Let’s break it down in this local’s guide.

What Is Large Format Outdoor Advertising?

Large format outdoor advertising refers to big, high-impact visual displays, usually placed in high-traffic areas such as freeways, major intersections, and commercial zones. These billboards are built for visibility — they’re designed to grab attention even from a distance.

In Perth, these billboards are commonly seen along busy roads like Mitchell Freeway, Great Eastern Highway, or even near the airport — places where thousands of eyes pass by every day. And unlike smaller signs or online ads that can easily be skipped or ignored, these oversized billboards demand attention.

Why Large Format Billboards Work in Perth

1. High Traffic, High Visibility

Perth may be known for its relaxed lifestyle, but when it comes to traffic flow, key arterial roads remain busy throughout the day. Whether it's morning commuters or weekend shoppers, billboards on these routes deliver repeated exposure.

A large format billboard on a major Perth road can generate tens of thousands of impressions daily, making it one of the most cost-effective forms of visual advertising over time.

2. Localised Targeting

One of the biggest advantages of large format billboards in Perth is their ability to speak directly to local audiences. Want to promote your new café in Leederville? A billboard in the area can drive walk-ins. Running a seasonal sale in Osborne Park? You can reach customers who are already nearby.

Unlike national media campaigns, these billboards offer neighbourhood-level targeting that’s perfect for small-to-medium businesses.

3. Builds Brand Recognition Fast

Whether it’s a fashion label, fitness gym, event, or tradie service — repeated exposure on large format signage helps embed your brand into the public consciousness. These aren't just ads — they're landmarks that people remember.

You don’t have to explain what you do in detail. A strong image, a bold headline, and a logo can be enough to get noticed — and remembered.

Choosing the Right Location in Perth

Not all billboard locations are created equal. Some spots perform better depending on traffic patterns, demographics, and even the time of day.

Here are a few prime areas to consider in Perth:

• CBD & Northbridge – Ideal for reaching professionals, tourists, and nightlife traffic.
  
  

• Subiaco & Leederville – Great for lifestyle brands targeting a younger, trend-conscious crowd.
  
  

• Highways (Mitchell, Tonkin, Roe) – Perfect for capturing large commuter audiences.
  
  

• Shopping precincts like Morley, Cannington, and Joondalup – High foot traffic areas for retail promotions.
  
  

Some digital mobile billboard companies even offer GPS tracking and audience analytics to help optimise where your ad goes and when it plays.

Static vs. Digital: What’s Right for You?

In Perth, you’ll find both traditional static billboards and digital mobile billboards as part of the large format mix. So, which is better?

• Static Billboards – These are fixed designs, up 24/7, and are great for long-term branding or campaigns that don’t require frequent updates.
  
  

• Digital Mobile Billboards – These are mounted on trailers or trucks and move around the city. You can change your message in real time, rotate content, or target specific events and neighbourhoods.
  
  

Digital formats offer flexibility and cost-efficiency, especially for short-term promotions or time-sensitive campaigns like product launches or event marketing.

How Long Should You Run Your Campaign?

A lot of Perth businesses ask: How long do I need to run my billboard ad for it to work?

The answer depends on your goals. Here's a general guide:

• 2–4 Weeks: Best for events, grand openings, or limited-time offers.
  
  

• 1–3 Months: Ideal for increasing general brand awareness or promoting new services.
  
  

• 3+ Months: Great for long-term brand building and becoming a familiar name in your industry.
  
  

The longer your ad is up, the more impressions it will generate — and the more embedded your message becomes in the minds of potential customers.

Tips for Designing an Effective Large Format Billboard

A billboard isn’t a brochure. You’ve got about 5–7 seconds to grab someone’s attention and leave a mark. Here’s what works:

• Keep it simple: Use bold fonts, strong visuals, and a short message (ideally under 7 words).
  
  

• Use high-contrast colours: Your text and background should stand out.
  
  

• Call to action: Whether it’s a website, phone number, or social media handle, make sure viewers know what to do next.
  
  

• Test your message: If it’s digital, rotate a few versions and monitor which one performs better.
  
  

Real-World Examples in Perth

Here are a few examples of how local brands use large format billboards in Perth to grow their reach:

• Fitness studios advertise new classes and promotions with striking before-and-after visuals.
  
  

• Cafés and restaurants showcase food images near lunchtime traffic zones.
  
  

• Retail outlets highlight EOFY or holiday sales in high-footfall shopping areas.
  
  

• Real estate agents display “Now Selling” messages for new developments near the sites themselves.
  
  

Each of these campaigns plays to the strengths of large format outdoor advertising — relevance, location, and visual impact.

Final Thoughts

Whether you’re a small business just getting started or an established brand looking to stay top-of-mind, large format outdoor advertising gives you unmatched visibility in the real world. In a city like Perth, where road networks connect people across sprawling suburbs, the right billboard in the right spot can deliver serious results.

If you’re ready to explore Large Format Billboards Perth businesses trust, consider reaching out to a local expert. PERTH OUTDOOR MEDIA offers a range of mobile and digital billboard solutions designed for maximum impact.