How to Choose the Best Roadside Digital Billboard for Your Business in Pert

1. Understand Your Target Audience

Before you even start comparing billboard locations or prices, the first step is knowing who you're trying to reach.

• Are you targeting daily commuters, local families, or tourists?
  
  

• Do they travel by car, bus, or on foot?
  
  

• Which suburbs or main roads do they use most often?
  
  

For example, if your ideal customer is a daily commuter heading into Perth CBD, you might want to focus on digital billboards along high-traffic arterial roads like Mitchell Freeway or Great Eastern Highway.

Knowing your audience will help you choose the best roadside billboard locations that match their travel patterns and increase the chance of your ad being seen at the right time.

2. Choose the Right Billboard Location

Location is everything in outdoor advertising. Not all roadside billboards offer the same exposure or audience reach. Some are ideal for branding, while others are more suited to call-to-action promotions like sales or limited-time offers.

Here are a few factors to consider:

• Traffic Volume: Billboards on busy highways or intersections offer maximum impressions.
  
  

• Dwell Time: Areas where vehicles slow down or stop (like traffic lights or roundabouts) give your ad more time to sink in.
  
  

• Surroundings: Avoid billboards that are partially blocked by trees, buildings, or competing signage.
  
  

If you’re promoting a time-sensitive campaign, a billboard on a busy road near your business can work wonders. On the other hand, for long-term branding, choose a location that’s consistently visible to your target audience over time.

3. Consider Billboard Size and Format

Digital roadside billboards come in various sizes and screen types. Make sure to match the format with your advertising goal.

• Large-format LED billboards: Ideal for bold branding campaigns or major announcements. These are impossible to miss and often sit along major roads.
  
  

• Mid-size digital screens: Perfect for promotional content or local events.
  
  

• Mobile billboards: These are highly flexible and can be moved around different suburbs in Perth based on campaign needs.
  
  

Make sure the size of the billboard complements your content. A cluttered or word-heavy ad on a small screen will be hard to read from a distance. Keep it simple: strong visuals, a short message, and a clear call to action.

4. Look for High-Quality Display Technology

Not all digital billboards are created equal. Some offer better resolution, contrast, and brightness than others—especially under Perth’s bright sunlight.

Here’s what to look for:

• High-definition LED displays: These ensure your ad is crisp and visible from a distance.
  
  

• Daylight readability: Choose screens that perform well in full sun, particularly in outdoor settings.
  
  

• Automated brightness adjustment: This ensures your ad looks great both day and night without blinding drivers.
  
  

You want your brand to be seen clearly—so investing in high-quality display tech is a must.

5. Think About Content Scheduling

One of the key advantages of roadside digital billboards is that they allow for dynamic content. You can schedule different ads at different times of day, or even change your messaging in real time.

Ask the media provider:

• How many seconds will your ad run per loop?
  
  

• Can you run multiple creatives during your campaign?
  
  

• Are you able to schedule ads based on time of day (e.g. lunch promos during noon, retail sales after 5pm)?
  
  

Using smart scheduling can significantly improve your ad’s relevance and effectiveness.

6. Review the Pricing and Inclusions

Pricing for roadside digital billboards in WA can vary depending on:

• Location and traffic volume
  
  

• Size of the billboard
  
  

• Length of campaign
  
  

• Time slot (peak vs off-peak)
  
  

• Additional services like design, reporting, or mobile integration
  
  

Don’t just go for the cheapest option. Consider the value per impression—a billboard in a prime location may cost more, but if it reaches 10 times more people, it may offer better ROI.

Also, check what's included in the price. Some providers offer creative design support, campaign analytics, or technical troubleshooting as part of the package.

7. Work with a Trusted Billboard Provider

Finally, choose an outdoor advertising company that understands the Perth market and can provide end-to-end support—from planning and creative advice to execution and performance tracking.

Look for providers who:

• Have a strong local presence
  
  

• Offer flexible advertising packages
  
  

• Provide transparent reporting
  
  

• Understand local council regulations for roadside advertising
  
  

A good provider won’t just rent you a billboard—they’ll help ensure your message hits home.

Final Thoughts

Choosing the right roadside digital billboard isn’t just about picking a spot and uploading an ad. It’s about strategy—understanding your audience, matching the message to the location, and maximising every second of screen time.

If you're looking to get your brand seen across Perth's busiest roads, roadside digital billboards in WA offer an unmatched mix of visibility, flexibility, and impact.

For expert advice, tailored locations, and high-performing digital screens across Perth, consider reaching out to PERTH OUTDOOR MEDIA—your local specialists in mobile and roadside billboard advertising.