Perdomo Law - Trademark Law Firm in NYC
A copyright protects the expression and creation of ideas that are unique to a company or individual, but a trademark protects something different: corporate identity, brands, and logos. Though they are sometimes confused with copyrights, trademarks are an entirely independent legal field with different protection. They are similar in that they are required for a company or individual that wishes to distinguish their work with a distinct mark or trademark.
Purpose of a Trademark
If you've ever gone shopping in a big city's "black market," you're no doubt aware of the numerous knock-off brands that appear just like their designer counterparts - right down to the logo and related branding that identifies them as purportedly high-ticket products. If those firms did not have legal protection for their trademark emblems and brand identity, those goods might continue to be sold with no legal ramifications.
Copyright and trademarks protect the long-term viability of concepts and branding marks. They keep a company afloat by ensuring that its distinctive goods and brand characteristics stay unique and cannot be bulk produced and marketed through other channels. Consider the following important items that you would want to safeguard:
Service marks
Classes
Trade dress
Logos
Counterfeits
Goods
Piracy
Art and design
Trade secrets
Perdomo Law in New York City can assist and advise you on all aspects of trademark and copyright law. Fran specializes in all elements of business and commercial law. To know more, contact us.