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Working harder & Living happier
Working harder & Living happier
I obtained my Ph.D. in Management Science from University of Science and Technology of China (USTC) in Oct 2024, with a CSC-sponsored visit at the University of Toronto. I then worked as a postdoc at the University of Hong Kong (2024-2026).
I am now a Non-tenured Associate Professor in the Department of Management Science at the School of Management, USTC.
I study OM–Marketing interfaces with a focus on AI-driven decision making, enjoying research interests in algorithmic hiring, behavior economics, information design, product design, and channel management.
I have been enjoying playing Tennis since 2015 with a current level of 4.0+, and I am also into citywalk and self-drive travel.
I am in touch with pengxf@ustc.edu.cn or pengxf@mail.ustc.edu.cn. Great Thanks and Best Wishes!
Academic Positions
Academic Positions
Non-tenured Associate Professor, School of Management, University of Science and Technology of China, Hefei, China, Jan. 2026 - Now
Post-doctoral Fellow, Faculty of Business and Economics, University of Hong Kong, Hong Kong, China, Oct. 2024 - Jan. 2026
Research Assistant, Rotman School of Management, University of Toronto, Toronto, Canada, May 2024 - Oct. 2024
Research Papers
Research Papers
My current research is AIM-B: A AI-driven (Algorithm-based) Decision Analysis, I Information Design, M Marketing Strategy, and B Behavior Operations.
Papers in Premier Journals (Publication or Revision):
M-B: Xuefeng Peng^ and Zachary Zhong^. Left-digit Bias, Quality Choice, and Channel Coordination. Management Science, Minor Revision.
Media Coverage: Rotman Insights Hub, “What 99-cent pricing is really doing to grocery prices”.
A: Xuefeng Peng, Stefanus Jasin*, and Feng Tian. Statistical vs. Operational Model Selection: The Value of Model Misspecification in Algorithmic Hiring. Management Science, Major Revision.
A-I: Xuefeng Peng, Zhenxiao Chen*, Qiao-Chu He, and Tingliang Huang (2026). Algorithmic Targeting for Opaque Selling in Vertical Markets. Production and Operations Management, 35(4):1503-1519.
M: Xuefeng Peng, Jingye Huang*, and Qiao-Chu He. Add-on Service Provision in Omnichannel Markets. Production and Operations Management, Reject and Resubmit.
Papers in Progress:
A: Xuefeng Peng and Stefanus Jasin*. Competitive Model Selection in Algorithmic Hiring.
A: XAI Design.
Papers in Mainstream Journals (Publication or Review):
I-M: Xuefeng Peng, Mingyu Zheng, Qiao-Chu He*, and Chunghan Kang. Upward or Downward? Versioning with Costly Quality Disclosure under the Convex Preferences of Consumers. Under Review.
I-M: Xuefeng Peng, Qiao-Chu He, and Shaofu Du*. Why Incentivized Reviews Persist: Review Solicitation in Product Portfolios. Under Review.
Award: Best Paper Award Nomination in 2024 POMS-China International Conference.
I-M: 彭雪丰，杜少甫，聂腾飞* (2026). 多渠道专业服务商信息机制设计. 系统工程理论与实践, 46 (1), 318-330.
I-M: Shaofu Du, Xuefeng Peng, Tengfei Nie*, and Yangguang Zhu (2024). Information Disclosure for Services with Congestion: Extension vs. Encroachment [J]. Decision Support Systems. 176, 114064.
I-M: Shaofu Du, Xuefeng Peng, Tengfei Nie*, and Yangguang Zhu (2024). Information Disclosure in the Online Expert Service Platform [J]. Journal of the Operational Research Society. 75(9), 1663-1680.
M-B: Service Line Design with Consumer Anticipated Regret. with Xinyi Shao# and Shaofu Du.
Note. ^ denotes equal authorship, #denotes (co)surpervised student, and * denotes corresponding authorship.
Doctoral Dissertation:
服务市场的信息披露与运营策略研究. 中国科学技术大学, 彭雪丰. (导师: 杜少甫教授)
Supervised Students:
Xinyi Shao (2025-), Fayan Guo (2026-), and Jiaqi Qian (2026-).
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