PANDA EYES LAUNCH STRATEGY

PANDA EYES started as a wholesale business where brand awareness is still low. Their main objective is to attract first-time buyers and create brand recognition. In the early days of brand launching, they offer early bird discounts during the first launch period to encourage trial also release a limited-edition first collection to attract customers especially young adults. 

PANDA EYES received a high demand in their early days as the products meets the demands of customers. The brand transition to an online business to increase its e-commerce presence on TikTok. They also achieved a significant growth by elevating the brand through strategic partnership with Walt Disney.