Market Segmentation

Demographic

Suitable for students, young professional women, and anyone seeking comfortable and modest attire for everyday use, without the need for tedious ironing. 

Psychographic

Panda Eyes is highly popular and aligns well with the preferences of Malaysians, particularly the younger generation, due to its unique and modern designs.

Geographic

Panda Eyes branches are established in urban areas and shopping centres, providing convenient access for customers to fulfil their needs.

Has been actively engaged in online sales since 2022 to cater to customers who are unable to visit physical branches. 

Behavioural

Responding to customer comments and enquiries on social media to build trust and strengthen brand loyalty 

Advertising through flash sales, discounted offers on Shopee, and exclusive promotions.