Product Classification
Product Classification
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Panda Eyes products are classified as consumer products as they are purchased for personal use rather than for resale or industrial purposes.
It falls under shopping products because consumers are willing to compare prices, designs, styles and quality before making a purchase
PRODUCT CHARACTERISTICS
The products are moderately priced, fashion-oriented and design focused where appearance and trend influence the buyer decision.
CONSUMER BEHAVIOUR
Purchasing involves planned buying as customers takes time to evaluate alternatives before choosing what to buy.
PRODUCT DISTRIBUTION
The products are distributed through selective distribution, mainly through online marketplaces such as Shopee and TikTok Shop to reach the target audience.
TARGET MARKET
The brand targets fashion-conscious consumers especially young adults and women who prefer affordable and trendy casual wear.
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