What is Hot in Cosmetic Packaging and Printing?

The cosmetic or beauty industry has always been one of those industries that are generating billions of dollars every year. Today, it is growing faster than ever. You’ll be surprised to hear that it has blown up to $532 billion industry, which is worth more than a few industries combined. It will not stop here. The beauty industry is expected to experience more profit in the upcoming years. It is mainly because the demand for beauty and skincare-related products has increased so much, especially in the past few years. Not only customers are purchasing more products, but new brands also seem to make their way into the industry, which adds to the overall worth, of course. Many high-end brands, such as Gucci, Dior, Giorgio Armani, Chanel, Tom Ford, Marc Jacobs, etc. have raised the standard of making products and their packaging.

It will be safe to say that people, especially ladies, that have made makeup and beauty products one of the must-have items in their daily life. However, modern customers have become so demanding when it comes to beauty and skincare products. They not only want their products to be made from clean and best ingredients but also want all these products to come in beautiful cosmetic packaging as well.

Since technology has made its way into the beauty industry for a while now, brands had to think big. Cosmetic boxes have become very important not only to pack products and keep them safe but to present them to customers in the best way possible. Cosmetic brands know for a fact that their customers like to display items on their vanity, especially when they are packed beautifully. It is the reason why they are even willing to spend more on buying such products.

The Latest Packaging and Printing Trends

After all the brands came to realize how impactful packaging can be, they started to come up with the best packaging solutions and cosmetic boxes that are designed and printed well. The goal is to attract customers, sell products, gain more customers, retain existing, make them brand loyal, and increase sales and profit. If your brand wants to do the same, then custom cosmetic boxes are the option to choose. However, you have to keep up with trends. Below in this article, we’ve mentioned what is trending in the cosmetic packaging and printing. To learn about them, continue reading!

Hot Packaging Trends

1. Minimalism

Minimalism is a current trend that is here to stay and slay! When we talk about compelling and impactful packaging design, less is definitely more, and we are living for it. Today, for beauty brands, transparency and honesty are some of the most non-negotiable elements for their brand’s identity. Brands are more focused on showcase the essential substance of the product instead of making packaging too messy and noisy. This packaging trend has proven to be ideal for standing out and appeal to customers.

2. Black and White

Cosmetic packaging in black and white only is another rising trend. While it might seem that choices limit you, it is possible to be creative even with gray scale packaging. These two colors not only allow you to isolate and streamline the relationship between different elements of product design, but you can also create complexity and depth by shading and trickier illustration styles.

3. Plastic-Free

Finally, it is here! Yes, we are talking about going plastic-free trend. Now it is possible to create renewable, recyclable, and sustainable packaging materials. When it comes to creating cosmetic boxes, more and more cosmetic brands are acknowledging the need to go a few extra miles to reduce plastic waste.

4. Powerful Pastels

Throughout 2019, we have seen a calm and appealing packaging trend in almost every category. There is no denying that pastels add that dose of luxury into cosmetic packaging. We are expected to see pastels combines with beautiful patterns in the upcoming year, as well.

Printing Trends

1. Hot Stamping Technology

Recently, hot stamping, also known as foil printing, has become one of the most preferred printing techniques for the giants in the cosmetic industry. In the process, under very high temperatures, the packaging material is printed with exclusive designs and logos. This technique is allowing brands to experiment with the designs and logo they want to print for different products. The hot stamping technique is easy, reliable, and cost-effective as well.

2. Digital Printing

Digital printing is the key and the most rapidly growing printing technique that allows beauty and skincare brands to create almost any type of printing for their particular product packaging. It is a perfect alternative to conventional printing methods. One of the main reasons why beauty brands are choosing this printing technique is because lead times are much shorter allowing brands to get their products to market faster. Everything is done faster, on-screen, and the chances of errors are equal to none.

3. Lithography or Offset

Lithography is mainly used for most modern-day bulk printing. Rollers are used instead of plates for various printing jobs. Lithography is commonly used to print folding cartons and labels, which are also called litho labels. This printing technique is a great option for retail-quality printing. Cosmetic boxes are created using lithographic technology, as this provides very high-quality printing results. It gives the packaging up-market look. The cosmetic industry is using lithography or offset printing techniques to give a soft matte touch or a high gloss appearance to cosmetic packaging.

Final Thoughts

This article was intended to take you through some of the trends that are hot in the cosmetic industry. We hope that this blog was helpful for you to take note of what you should do next with your cosmetic packaging.