PODS.com
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Client Overview
Since December 2024
Context
Lead Generation : US company specialised in renting container for both storage and moving, leader in its market
SEO Strategy done internally but they externalized their Link Building / Authority practices
3 main type of pages : Home - Located - Service Type
Problematic
Past targeting of both URL and Anchors went wrong : need to work again on the strategy : find the most relevant and high-potential URL to push, on the most relevant and worthy anchor.
Process
Identifying the most relevant and important Pages “business-wise” (based on revenues), for both Locations and Services pages
Preparing the campaign for a trimester : URL - Anchor to push + Find the future referring domain thanks to a sourcing
Process
I] Define the Link Building Strategy
I] Define the Link Building Strategy
Identify the Priority URLs
Identify the Priority URLs
Define the Keyword to push
Define the Keyword to push
II] Launch the Campaign
II] Launch the Campaign
Placing the order + reporting with the client
Placing the order + reporting with the client
III] Reporting and Monitoring
III] Reporting and Monitoring
Creating tailored reporting to see the evolution of Targeted URLs
Creating tailored reporting to see the evolution of Targeted URLs
Results
Great improve on main keywords
Great improve on main keywords
Localised URL had great rankings on targeted Keyword
Localised URL had great rankings on targeted Keyword
Increase of overall non-branded clicks
Increase of overall non-branded clicks
Increase of Non-branded clicks on the targeted URLs
Increase of Non-branded clicks on the targeted URLs
Continuous improvements of Targeted keywords
Continuous improvements of Targeted keywords
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