EquijumpLTD.com
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Client Overview
Since July-March 2025
Context
E-commerce : retailer specialized in Horse riding equipments and clothing.
Problematic
Website quite empty : both in terms of structure, but only in terms of UX and SEO elements/optimisations within the page
Process
Optimising the existing meta-tags within the pages, developing the content within pages and implementing good SEO practices to increase UX and CVR
Semantic study to develop the spectrum of pages by creating, while improving the website structure and internal linking
Optimise the pages thanks to structured data, and optimizing GMC product feed.
Process
I] Structure and Semantic Analysis
I] Structure and Semantic Analysis
Crawl and understand the structure
Crawl and understand the structure
Semantic Study
Semantic Study
II] Optimisation of the Website
II] Optimisation of the Website
On Page SEO optimisation
On Page SEO optimisation
GMC Feed + Structured Data
GMC Feed + Structured Data
III] Linkbuilding Campaign
III] Linkbuilding Campaign
Define Business Priority
Define Business Priority
Launch the Campaign
Launch the Campaign
Results
Great Increase of Organic Revenues
Great Increase of Organic Revenues
Q1 2024 vs Q1 2025 : +1074%
Global clicks and Organic search revenues jumped
Global clicks and Organic search revenues jumped
Both Branded and Non-Branded clicks increased
Both Branded and Non-Branded clicks increased
Better ranking on Key Business Keywords
Better ranking on Key Business Keywords
Those are keywords (and their ranking URL) that were :
Identified as Business priority
Particularly optimized
Pushed thanks to link building strategy
Page updated
Google Sites
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