GoPerfect.com

Client Overview

Since March 2025

Context

Lead Generation : AI solution offering HR-facilitating tools for companies and hiring agencies.

Problematic

No SEO strategy at all - approx 150 pages with mostly blog posts that doesn’t convert

Only making traffic on branded queries (mostly thanks to PR and brand awareness)

No authority at all : no Link Building campaign

Process

Finding the best and most relevant keyword opportunity for the business and creating new pages to attract relevant non-branded traffic

Implement a strategic Link building strategy

Improve page template and website architecture overall

Develop the existing blog

Process

I] Semantic and structure

Semantic Study

Creation of a structure

II] Improvement of template and UX

Porposed Business Pages

Proposed Blog Pages

III] Setting Up the client

Setting up a Looker Studio

Check GA4 Set-up

IV] Reddit Strategy

Outreaching LLM's sources

Another strategy that I implemented in order to support our Brand visibility initiative was to unveil the main sources of the LLM answers ( for a corpus of 100+ top-prio prompts) thanks to peec.ai. Then, we outreached them in order to propose affiliation deals in exchange of mention and display in those informational and comparison contents.

Results

Great progress in non-branded clicks

Mainly driven by the improvement of the Home and the creation of business landing pages

We skyrocketed on our business-prio keyword

we weren't ranking at the beginning of the collaboration. After 3 months, we are now top 5 for most of our targets.

Our editorial keywords also climbed

those pages, even tough less intentional, were also extremely important for EEAT and led to conversion

Great increases in terms of leads (Hubspot booking) weeks after weeks

Page updated

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