For every tech success story, there are countless projects that slam headlong into the brick wall of reality. Apple’s electric vehicle ambitions are one of the most recent — and, frankly, best — examples of a project failing in spite of seeming to have everything going for it.
The jury is still out on the ultimate fate of the Vision Pro, but at the very least, Apple’s mixed reality headset demonstrates that the company isn’t afraid to keep trying where pretty much everyone else has failed. With the Apple Car firmly in the rearview, the company is reportedly exploring yet another notoriously difficult path: home robots.
The category is both unique and uniquely difficult for a number of reasons. One thing that sets it apart from other categories is the fact that there’s been precisely one success story: the robot vacuum. It’s been 22 years since the first Roomba was introduced, and for the past two decades, an entire industry (including iRobot itself) has been chasing that success.
iRobot’s inability to strike gold a second time is not for lack of trying. In the nearly quarter-century since it introduced Roomba, it’s given us gutter clearers, pool cleaners, lawn mowers and even a Roomba specifically designed to remove screws and other hardware detritus off garage floors. In spite of those efforts, however, the company has fared best when it focused its resources back into its robot vacuum.