As it expands its footprint in the second-largest smartphone market in the world, Apple said that it will open four additional retail locations and start producing the iPhone 16 Pro models domestically.
Building on its first two Indian locations, which debuted in Mumbai and New Delhi last year, the American software giant plans to create stores in Bengaluru, Pune, Delhi-NCR, and Mumbai.
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Deirdre O'Brien, senior vice president of Retail at Apple, said in a statement, "We are thrilled to build our teams as we plan to open more stores in India, because we are inspired by the creativity and passion of our customers across this country." We are eager for them to have additional chances to learn about and purchase our incredible products and services, and connect with our extraordinary, knowledgeable team members.”
She did not provide specific timelines for the new store openings.
Apple also confirmed that it has started producing its entire iPhone 16 lineup, including Pro models, in India. The company began manufacturing iPhones in the country in 2017, starting with the SE model.
Apple is making these changes in an effort to expand its manufacturing outside of China and capitalize on the expanding smartphone market in India.
However, Apple's efforts to move iPhone manufacturing to India are moving more slowly than anticipated, according to a research released last month by J.P. Morgan analysts. By 2027, the bank projects that 20–25% of iPhones will be produced in India. Reaching this level by 2025 was predicted in the previous estimate for 2022.