The QR code on each label serves as an educational tool. When scanned, it provides direct access to detailed information about the culture represented, including the history, traditional practices, and significance of the featured fabric or pattern.
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Its purpose is to bridge the gap between fashion and cultural awareness, ensuring that consumers and brands understand the origins and meanings of the designs they engage with, fostering respect and appreciation rather than appropriation.
Example Page on QR:
Example Page on QR:
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