Recruit | Retain | Repeat

Recruiting and retaining high-quality people is one of the greatest challenges—and greatest responsibilities—facing leaders today. In education, this challenge is amplified by national teacher shortages, increased burnout, and rising expectations placed on educators and staff. Brady’s research-based professional development, Recruit, Retain, Repeat, is designed to help schools, businesses, and organizations move beyond short-term staffing solutions and intentionally build a championship team that creates lasting impact.

This session begins by examining the current landscape of recruitment and retention, with a focus on the realities facing education and other people-driven organizations. Participants will explore research on workforce turnover, job satisfaction, and organizational culture, and how leadership practices directly influence whether people stay, leave, or never apply in the first place. The professional development highlights why recruitment cannot be separated from culture—and why retention starts long before a candidate is hired.

A central theme of Recruit, Retain, Repeat is the importance of creating a culture where people want to work. Participants will learn how mission, vision, values, and daily leadership behaviors shape an organization’s reputation. Brady will unpack how high-performing organizations intentionally build environments rooted in trust, support, growth, and recognition—conditions that attract strong candidates and encourage them to stay. When culture is strong, organizations do not chase talent; talent seeks them out.

The session also addresses the unique challenges of recruiting in education, including teacher shortages, increased workload, emotional demands, and competition from other professions. Participants will examine why traditional recruitment strategies often fall short and how schools can rethink hiring practices to focus on relationships, alignment, and long-term fit. Strategies for identifying candidates who align with organizational values—not just resumes—will be discussed, along with ways to humanize the hiring process and create positive candidate experiences.

Retention is positioned as the most critical component of the cycle. Participants will explore research-based strategies that increase staff satisfaction, engagement, and longevity, including meaningful onboarding, mentorship, coaching, clear expectations, leadership visibility, and opportunities for professional growth. Brady emphasizes that people stay where they feel valued, supported, and connected to a greater purpose. Leaders will reflect on their own practices and identify opportunities to strengthen retention at every stage of employment.

The “Repeat” component focuses on sustainability and scalability. Participants will learn how strong culture, consistent leadership, and intentional systems create momentum—where retained staff become ambassadors, recruitment pipelines strengthen, and organizational success becomes self-sustaining. When teams feel proud of where they work, word spreads, turnover decreases, and leaders find themselves with a line out the door of candidates eager to join the organization.

Throughout the session, participants will engage in reflective exercises, collaborative discussions, and action planning to apply concepts directly to their own schools, businesses, or organizations. By the end of this professional development, leaders will leave with a clear understanding of how recruitment and retention are deeply connected, practical strategies to build and sustain a championship team, and a renewed focus on creating a culture that people are excited to be part of.

Recruit, Retain, Repeat challenges leaders to think differently about staffing—not as a revolving door, but as an opportunity to build something enduring. When culture is intentional and leadership is strong, organizations don’t just fill positions—they build teams that last.