Market & Brand:  Do Both!

Effective marketing and strategic branding are not just for businesses—they are essential tools for schools, organizations, and institutions that want to attract, engage, and retain students, staff, and community support. This professional development, led by Brady, provides a thorough, research-based, and practical approach to creating excitement, building a strong brand identity, and implementing marketing strategies that lead to immediate and lasting positive results.

Through this session, participants will explore the foundational principles of marketing and branding, including the importance of clarity, consistency, and authenticity in messaging. Brady will share insights from his extensive experience transforming schools into award-winning institutions by using marketing and branding to reinforce culture, highlight successes, and communicate vision and values. Participants will learn how to position their organization in a way that resonates with current and prospective students, families, staff, and stakeholders.

A central focus of this professional development is creating excitement and engagement around your organization. Participants will analyze how effective marketing strategies—both internal and external—can influence perceptions, boost morale, and build a sense of pride and ownership among staff, students, and the community. Brady will share practical examples of campaigns, events, social media strategies, and storytelling techniques that have successfully elevated school brands and created a culture where people feel inspired to be part of the organization.

Participants will also examine the role of visual and digital branding in shaping identity, including the use of logos, color schemes, social media platforms, newsletters, and websites to maintain a consistent and professional image. The session highlights how these strategies can align with the organization’s values and culture, creating cohesion across all touchpoints and strengthening the overall reputation of the school or organization.

Another critical component is strategic planning for marketing initiatives. Leaders will engage in exercises to develop actionable marketing and branding plans that are measurable, sustainable, and designed to achieve tangible results. Participants will identify target audiences, messaging strategies, and tools for tracking success while also exploring ways to incorporate staff and community voices to amplify impact.

By the end of this professional development, participants will leave with a comprehensive understanding of how marketing and branding can transform an organization’s culture and climate, create excitement, and attract and retain top talent and students. They will gain practical strategies and resources to immediately implement within their schools, businesses, or organizations to strengthen visibility, credibility, and engagement.

Brady’s professional experience demonstrates that intentional marketing and branding are not optional—they are powerful levers for organizational success. This session empowers leaders to harness these tools to create award-winning environments, foster positive cultures, and ensure that every stakeholder feels connected, proud, and motivated to be part of their organization.