News Leader Association 

I produced targeted newsletters for a subscriber base of over 3,000 people. Each newsletter was designed with the goal of deepening community engagement and highlighting important stories in local journalism. The response was incredible. It reinforced the value of thoughtful, audience-first communication in building trust and loyalty.

In addition to newsletter production, I managed and enhanced website content using Squarespace, strategically optimizing layouts and storytelling to better serve our readers. These efforts led to a 15% increase in page views, showing just how much of a difference clear messaging and user-friendly design can make.

I also wrote one article for NLA.

September 2022- December 2023