Profile of the Establishment
Profile of the Establishment
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Okada Manila is located in Parañaque City, which is a great place as it is surrounded by other competitive hotels because it is near the business center and provides accessibility to the growing cities like Manila, Makati, Taguig, etc.
Type of Establishment
Type of Establishment
Okada Manila is a 5-star-hotel that offers not just accommodation but a lot of additional amenities to enjoy such as casino gaming, leisure activities, entertainment, and event services. Okada Manila are offering a variety of activities to cater the guests expectations and give them an exceptional experience that they deserve and value for their money.
Target Market
Target Market
The target market are mostly travellers who are looking for a comfortable yet luxurious looking hotel. In addition, based on an article published in Manila Bulletin by Loyola (2024), Okada Manila has been expecting and targeting tourists from different countries like Japan, South Korea, and other Southeast Asian countries to boost their gaming (casino and other leisure activities) and the overall hotel revenues.
Services Offered
Services Offered
Additionally, for business travellers, Okada has different rooms if they will be conducting a meeting, seminars, or events inside the establishment. It has a variety of rooms and is spacious specifically made for business events and meetings. Aside from this, food is considered to be a comfort for most people so Okada Manila have been offering different dishes from Filipino cuisine to other types of cuisine depending on their guests preferences.
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