The Rooted Economy
Our forests are more than a resource for industrial extraction. They are part of our communities, our livelihoods, and our future.
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WHAT IF WE LOOKED AT THE FOREST ECONOMY DIFFERENTLY?
WHAT IF WE LOOKED AT THE FOREST ECONOMY DIFFERENTLY?
For generations, Nova Scotians have been told that the forest economy is about industrial logging and timber production. If we want strong rural communities and a strong economy, we have to choose between economic activity and ecological healthy forests.
But what if that isn’t the whole story?
Across the province, people are already building livelihoods, businesses and communities around healthy, standing forests.
They are part of an economy that often goes unrecognized.
At Nova Scotia Forests Forever, we think there’s a name for it:
The Rooted Economy
WHAT IS THE ROOTED ECONOMY?
WHAT IS THE ROOTED ECONOMY?
A Rooted Economy is an economy built around the places, forests and communities that sustain it.
It recognizes that forests have more value while they’re standing – and that healthy forests can support livelihoods and communities over the long term.
Forests support livelihoods
Forests support livelihoods
Across Nova Scotia, people are already building livelihoods, businesses and communities around healthy, standing forests. Maple syrup producers, tourism operators, recreation groups, wellness businesses, local food producers, woodlot owners, Indigenous communities, conservation groups, and so many others.
forests support the future
forests support the future
A forest is a long-term investment. The Rooted Economy asks us to think beyond what a forest can provide today and consider what it can provide seven generations from now – and how we can leave healthy forests, strong communities and lasting opportunities for those who come next.
Who's part of the rooted economy?
Who's part of the rooted economy?
Read our profiles of the people and businesses already participating in the Rooted Economy.
Click on each image to read more!
Adam McNamara
Adam McNamara
Wil Brunner
Wil Brunner
Hike Nova Scotia
Hike Nova Scotia
we want to here from you
we want to here from you
The Rooted Economy is already here, help us find it!
This campaign isn’t about starting an economy from scratch, it’s about recognizing one that already exists.
Does your business or organization depend on healthy, standing forests?
Does your business or organization depend on healthy, standing forests?
NSFF wants to hear from the people and communities who make up Nova Scotia’s Rooted Economy. Fill out our form to help us identify and connect with the business, organizations and individuals shaping the future of our forest economy!
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