Elina Varik, our marketing persona
Elina Varik, our marketing persona
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Age: 35
Region: Capital Leadmund
Status: Married to Thomas, a mechanic
Family: Two children: Arvid (10) and Lysa (6)
Profession: Primary school teacher: she teaches both nomadic and settled children, focusing on Northavian culture and environmental education
Social class: Middle class
Goals in life
Goals in life
Needs in life
Needs in life
She wants to:
• Provide a safe and loving home for her children.
• Teach the next generation to respect nature and their Northavian heritage.
• Believe in the strength of unity: that people are better when they care for each other.
• Become someone her students remember as kind and wise.
• Belong to her community: helping others and keeping traditions alive.
Consciously: stability, a safe community, predictable income, and a good education system for her kids.
Unconsciously: recognition, she wants her work as a teacher to matter in a world that sometimes undervalues education.
& balance: time for family, work, and herself.
Elina's personality
Elina's personality
Cooking family meals with local ingredients
Reading stories to her students
Spending weekends at nearby oases
Listening to old Northavian songs
Conflict and arrogance
People who disrespect nature
Cold winters in the north
People who forget their roots
Simple life centered on family, school, and community gatherings
Walks to work; prefers small local shops to big stores
Uses solar panels at home and avoids waste
Enjoys quiet evenings and small celebrations
Caring, patient, realistic
Responsible, optimistic, gentle
Family-oriented, dependable, honest
Warm-hearted, disciplined, practical
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