VA Nico - Project 3 - Market Research

Conducted market research to determine the optimal social media platform for launching a niche product and created a 60-day TikTok content strategy from scratch. Leveraged AI tools to support content ideation and scheduling while targeting engagement among first-year law students through creative, niche-specific lead magnets.

Disclaimer : These images are approved for my professional use by my previous client.

Law Memes

Gen Z Courtroom Slang

Law Quotes

The client needed insights on which social media platform could generate the highest reach for an online review product within a 60-day window using lead magnets. Starting from scratch, the challenge included learning social media marketing, creating targeted content for a specific audience of first-year law students, and developing a consistent posting routine to attract and engage viewers. AI tools were used to assist in content research and drafting initial post ideas.

Led the research and execution of the TikTok page launch. Conducted platform analysis and competitor benchmarking using AI-assisted research tools, developed the brand identity including the page name and logo, and designed lead magnets tailored to the target niche.

Managed content ideation, creation, and scheduling. Turned static images into carousel posts and developed creative formats such as legalized movie quotes and Gen Z courtroom slang with the support of AI to streamline content generation and maintain alignment with audience interests.

Applied a structured experimentation approach similar to PACE:

Priorities – Identified high-potential platforms and defined the target audience using insights from AI-based research.
Announcements – Coordinated weekly updates with the client to align on branding, content types, and performance benchmarks.
Changes – Tested content formats including motivational quotes, law-related memes, and holiday gift ideas. Iterated rapidly through trial and error, with AI tools supporting content drafting and scheduling to refine what resonated with first-year law students.
External – Researched trends and audience behavior within the niche to guide content strategy.

Developed a full 60-day posting schedule within the first month and implemented a routine to ensure consistency and timely content delivery, supported by AI-driven scheduling and analytics tools.

Process Overview

Phase 1: Market Research
Conducted platform research to identify where our target audience was most active—focusing on TikTok, Facebook, Instagram, Reddit, and X. Analyzed top content creators and high-performing posts to guide SEO and content direction.
Phase 2: Strategy and Planning
Brainstormed lead magnets and content formats suited to the audience’s study habits and attention span. Created multiple content categories to test engagement patterns and identify which topics or styles gained the most visibility.
Phase 3: Content Production and Engagement
Produced original content and captions, scheduled daily posts via Buffer, and engaged with creators in similar niches to increase reach and visibility without paid promotion.
Phase 4: Evaluation and Insights
Monitored engagement metrics throughout the 60-day campaign, tracking views, interactions, and follower growth. Identified top-performing content types to refine future posting strategies and inform ongoing optimization.

Successfully launched a TikTok page and executed a 60-day content strategy from scratch.
Created niche-focused lead magnets and content that resonated with first-year law students.
Content experiments including legalized movie quotes and Gen Z courtroom slang achieved up to almost 3,000 views and likes at peak engagement.
Developed a consistent posting routine and content creation workflow that allowed advanced scheduling of all 60 days, supported by AI tools for planning and efficiency.

This project demonstrated that social media success requires experimentation, creativity, and audience-focused content rather than relying on posting times or hashtags.

Consistent daily posting gradually increases viewership, and innovative, niche-targeted content can significantly boost engagement.

AI tools can accelerate content ideation, support scheduling, and provide insights, but audience relevance and creativity remain the most critical factors.

The project reinforced the importance of learning by doing and adapting strategies based on observed audience behavior.

Let’s discuss how I can help your team

achieve the same results. → [Contact Me]