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Background
Background
Origin Learning Fund, an education-focused nonprofit, faced challenges with fragmented messaging, low brand visibility, and a lack of digital strategy—hindering its ability to grow its audience and reach a recurring fundraising goal of $10,000 per month. To address these barriers, I led the end-to-end development and execution of a cohesive communications strategy that included bilingual content for social media, email marketing, website updates, and print campaigns. This unified approach increased digital engagement by 45%, improved donor retention, and generated new leads through targeted social and email campaigns—bringing the organization significantly closer to its monthly fundraising targets.
Industry: Education and Non-profit Organization
Challenge: The organization lacked a cohesive digital and communications strategy, limiting its ability to grow its audience, attract new donors and sponsors, retain existing supporters, and achieve its fundraising goal of $10,000 USD monthly. Fragmented messaging and limited brand visibility weakened donor engagement and lead generation efforts.
Action: Developed, designed, ideated, executed, and project-managed a full range of Social Media Marketing Content, Email Marketing campaigns, Website Content updates, and Print Marketing projects. Created consistent messaging across all platforms to strengthen brand presence, drive lead generation, and engage both new and existing audiences.
Action: Developed, designed, ideated, executed, and project-managed a full range of Social Media Marketing Content, Email Marketing campaigns, Website Content updates, and Print Marketing projects. Created consistent messaging across all platforms to strengthen brand presence, drive lead generation, and engage both new and existing audiences.
Result: Increased digital presence and engagement by 45%, generated new leads through targeted social media campaigns and email opt-ins, improved donor retention through strategic communications, and contributed significantly toward achieving the monthly fundraising and sales targets.
Result: Increased digital presence and engagement by 45%, generated new leads through targeted social media campaigns and email opt-ins, improved donor retention through strategic communications, and contributed significantly toward achieving the monthly fundraising and sales targets.
Social Media Strategy Ecosystem
Social Media Strategy Ecosystem
Focusing on growth
Social Media - Content Development
Social Media - Content Development
English and Spanish Content
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