Data Driven Projects

BACKGROUND

At McCann, financial sector clients were struggling with fragmented digital data scattered across multiple platforms—making it difficult to analyze performance, identify trends, or make timely marketing decisions. The goal was to centralize and visualize this data to support smarter, faster decision-making and improve campaign effectiveness. I led the development of digital data dashboards, delivering monthly insights across social media (Facebook, Instagram, Twitter, YouTube) Google Analytics and data CRM . These dashboards highlighted best practices, uncovered performance gaps, and guided strategic improvements. As a result, team visibility and data fluency increased by 90%, directly enhancing brand growth and digital revenue outcomes.

DIGITAL DATA DASHBOARDS

Industry: Financial Services

Content: Social media metrics and performance for Facebook, YouTube, Instagram, Twitter, and Google Analytics, including highlights of good practices and areas for improvement.

Delivery: PDF and dynamic online format

Frequency: Monthly, presented to the client

Goal:
Centralize brand data to strengthen insights on users, content, market trends, and competitors, enhancing future digital campaigns.

Challenge:
The digital data for each brand was fragmented across multiple platforms, limiting visibility, slowing decision-making, and hindering the ability to generate unified insights for strategic planning.

Result:
Increased team visibility and performance by 90% through the application of best practices, positively impacting brand growth and revenue.