Brooks Safety Solutions, a B2B company in the fire protection and life safety industry, faced limited brand visibility, fragmented digital assets, and low engagement across U.S. and LATAM markets. As Project Manager and Brand Marketer, I led the execution of over 500 digital and print campaigns, including video production, social media, email marketing, and website content. Bilingual strategies (English/Spanish) ensured regional relevance and reach. The initiative resulted in a +40% increase in engagement, +$50K in average monthly revenue, and an 80% boost in brand visibility and data-driven decision-making—transforming the company’s digital presence and market positioning.
Industry: Fire Protection and Life Safety (B2B)
Role: Project Manager, Brand Marketer— Led project creation, execution, and publishing across digital and print channels.
Challenge: Minimal digital presence, fragmented branding, and low customer engagement in the U.S. and LATAM B2B markets.
Action: Managed and delivered 500+ projects (video, social media, email, web, print)
Markets: (English/Spanish) campaigns for U.S. and LATAM audiences.
Result:
☑️+40% increase in audience engagement
☑️+$50K average monthly revenue generated
☑️+80% improvement in brand visibility
☑️+70% growth in brand reach
☑️+80% increase in data-driven decision-making visibility