Joining a professional web development company or a digital marketing company are probably the first two career paths that appear in today’s generation’s mind. And they are not to be blamed for this. The increasing demand of such services in the market has led to the establishment of web development and digital marketing company that are on the hunt for fresh talent. But what one needs to know is that there are a number of differences between a web development and digital marketing company. Knowing the differences is a must for people who are looking to build up a career in either of the two fields.

In this article, we will try to know about the differences between a professional web development company services and that of a digital marketing company’s service. But before we get into that, let’s first see what digital marketing and web development is.

In simple terms, digital marketing is associated with advertisement selling and other digital services for a company. Web development on the other hand means building websites, webpages, and other such related things.

Now that we have a general idea of what to expect from a web development and digital marketing company, let’s see the difference between their services.

Difference between Web development and digital marketing

1. Digital marketers are known to care more about the sales and profit of a business, whereas developers at a professional web development company work to create material that is eye-catching and informative at the same time. The final goal for both of them is to make good money, it is just that web developers have an artistic way of doing it.

2. Digital marketers have to work for a short period of time on a particular project as compared to web developers. This is because of the fact that creating a new website with all the coding is bound to take a lot more time than writing mails and handling social media accounts.

3. Digital marketers get to work with the same client multiple times but the same isn’t true for a web developer. Once a website is done creating, the task comes to an end. But digital marketers get to see a client come back again to run new ads related to any new products and services.

4. Web developers need to have a better reputation in the market as compared to a digital marketer. Now, this doesn’t mean that a client will work with any kind of digital marketer, it's just that you need to have a better rapport for being a web developer. A couple of bad ads might not ruin a business that much but a bad website will definitely ruin it a lot and businesses know that.

5. A web developer’s job is to create a website and the job of a digital marketer is to create email campaigns, ads, and other forms of advertisement based on the content available on the content of the website created.

Hope this post helps you understand the difference between a web developer and a digital marketer.