As marketing has evolved over the past few years, so does the language we use as marketers. As a result of the evolution of marketing, web development along with SEO and SEM have become an integral part of the new marketing scenario.

If an organization wishes to evolve with the evolving market, it has to work to build up an online presence. And to build an online presence, a website is needed. But it is to be noted that just creating a website is not the end of it all, a perfect web development is very important.

Like many other industries, we're guilty of using language and acronyms that can leave customers confounded. What's more, frankly, we marketers are likely befuddled about certain terms, as well!

Here are two doozies: SEO and SEM. These two terms are frequently used interchangeably without a reasonable comprehension of how they're connected and how they contrast with each other.

SEO and SEM-Definitions

Let us first begin with the definitions of SEO and SEM.

The objective of Search Engine Optimization (SEO) is to increase the number of visitors on your website by elevating the site's rank within results returned by a search engine. This is achieved by consistently optimizing the site to rank higher. In view of Google's ever-changing algorithms, SEO strategies are continually evolving, as well. Be that as it may, one thing stays the same: SEO comprises of "on-site" and "off-site" strategies.

Search Engine Marketing (SEM) includes acquiring site traffic by utilizing paid advertisements to increase a site's visibility on search engines. However, your ad copy and the focus of your strategy should align with the keywords that are relevant to your potential customers’ searches, permitting your advertisements to appear in relevant search engine results pages (SERPs).

Which One to Focus On?

That is certainly a trick question. SEO is a part of SEM; a foundation, truly. You can't have successful SEM without SEO, so one isn't "better" than the other. You additionally now realize that you shouldn't use the expressions "SEO" and "SEM" interchangeably.

Focus on SEO First

Search engine optimization lays the perfect ground for SEM through optimized content that prospects and clients find useful. Without landing pages, web pages, and blog content optimized for search, the entire effort behind SEM falls flat as a result of poor quality.

When to Focus on SEM?

Is it true that you are planning on launching your organization's site and making your initial footprint online as an attempt to promoting your products or services? At this point you'll probably require immediate visibility in search until you develop your own organic credibility. With a proper PPC campaign, you'll have the option to accomplish this.

Evaluate what is best for you according to your requirements, however ensure you completely understand the differences between SEO and SEM and how can you keep your business moving forward.

In case, you are planning on creating an online presence for your business, Nico Digital (P) Ltd. is a trusted web development company that also offers SEO and SEM services can help.