Digital marketing has always been a field where a lot of changes take place regularly. And with that social media marketing in India has changed too. As a result of this social media has evolved magnificently over the years and remains one of the most powerful modern tools for marketing.

But the fact is that social media marketing in India is not an easy thing to do. One reason behind this is the fact that there is tough competition in the market as more and more companies are using social media marketing services in India to get noticed.

With all the updates taking place constantly, shifts taking place in the market, consumer behavior, and technology social media marketing in India is becoming tough. To ensure that you don’t stay behind in the competition, we bring to you a list of the trends that you should look at in 2021 and the years beyond.

1. Social media stories will be important

The first trend to ensure that your social media marketing services in India are effective is to know the importance of social media stories.

In simple words, social media stories are nothing but news feeds. The only difference is that it is in the form of visuals and not text. The trend of short stories was first started by Snapchat and people thought that it won't last and considered it to be yet another crazy thing teenagers do. But on the contrary, it turned out to be one of the fastest-growing trends in social media, and now everyone loves it.

2. More and more companies will include influencer marketing in their strategy

Influencer marketing is another strategy that is going to stay here for a long time. According to a study, around 63% of marketers are planning on increasing their budget for the same in 2021.

The main reason why influencer marketing is such a powerful tactic of result-oriented social media marketing services in India is that consumers are more likely to trust a person talking about a brand rather than trusting sugar-coated advertisements from a faceless brand. After all, it is human nature to trust someone we know over someone or something we can’t even see.

3. Augmented Reality will be used massively

Augmented Reality (AR) is undoubtedly the most exciting trend that is and will continue to rule the world of social media marketing. In simple terms, AR is nothing but a technology that blends the virtual world with the real world and helps enhance reality by generating images and features digitally.

Now, let’s try to understand how important and famous this technology is going to be in the future. According to a study, the market size of augmented and virtual reality is going to reach $209.2 billion, which in 2017 was just $14.1 billion. This amazing technology is opening doors for many opportunities for marketers in the country. And as it gets improved with the passing time, using this technology is going to become much easier. Hence, be prepared to see more of this channel in 2021.