United States 65 Inch TV Market was valued at USD 6 Billion in 2022 and is projected to reach USD 10 Billion by 2030, growing at a CAGR of 7% from 2024 to 2030.
The U.S. 65-inch TV market has experienced significant growth, driven by advancements in technology and evolving consumer preferences. As of 2023, the market was valued at approximately $18.4 billion, with projections suggesting it will reach $28.6 billion by 2030, reflecting a compound annual growth rate (CAGR) of 7.6%. This surge is primarily attributed to the increasing demand for larger screen sizes and enhanced viewing experiences. citeturn0search2
**Market Segmentation by Application**
Home Entertainment: 65-inch TVs in this segment are designed to provide immersive viewing experiences for families and individuals. They often feature high picture quality, advanced audio systems, and smart capabilities that integrate seamlessly with home environments. The proliferation of streaming services like Netflix, Amazon Prime Video, Disney+, and Hulu has further fueled the demand for such televisions, as consumers seek devices that offer easy access to a vast array of content. citeturn0search1
Commercial Use: In commercial settings, 65-inch TVs serve purposes such as presentations, advertising, and information dissemination. These models are built for durability and continuous operation, featuring robust connectivity options suitable for high-traffic areas like retail stores, lobbies, and educational institutions. Their ability to display dynamic content effectively makes them valuable assets for businesses aiming to engage customers and clients. citeturn0search0
Gaming: The gaming segment demands TVs that offer low input lag, high refresh rates, and superior graphical capabilities. 65-inch TVs tailored for gamers provide expansive display areas and support advanced gaming features, enhancing the overall gaming experience. The growing popularity of online gaming and esports has contributed to the increased adoption of these televisions among gaming enthusiasts. citeturn0search0
**Distribution Channels**
Online Retailers: E-commerce platforms offer consumers the convenience of browsing a wide range of 65-inch TVs, comparing prices, reading reviews, and accessing competitive pricing and promotional discounts. The ease of online shopping has significantly contributed to the growth of this distribution channel, especially in the post-pandemic era. citeturn0search0
Brick-and-Mortar Stores: Physical retail stores provide customers with the opportunity to experience TVs firsthand, assess picture quality, and receive personalized assistance from sales representatives. This channel appeals to consumers who prefer in-person shopping and immediate product availability. citeturn0search0
Direct from Manufacturer: Purchasing directly from manufacturers like Samsung, LG, or Sony allows consumers to access exclusive models, promotional offers, or extended warranty services. This channel appeals to consumers seeking specific features or brand-specific technologies. citeturn0search0
**Technological Advancements and Consumer Preferences**
Technological innovations have played a crucial role in shaping consumer preferences in the 65-inch TV market. The introduction of 4K Ultra High Definition (UHD) resolution has become a significant driver, offering clearer and more immersive viewing experiences. As of 2023, the 4K UHD segment held a substantial share in the smart TV market, largely due to the increasing demand for high-resolution displays. citeturn0search6
Additionally, the integration of smart features has transformed traditional TVs into multifunctional entertainment hubs. Consumers now seek televisions that not only provide access to streaming services but also offer capabilities such as voice recognition, artificial intelligence integration, and seamless connectivity with other smart devices. This shift towards interconnected devices has enhanced the overall user experience, making smart TVs a central component of modern home entertainment systems. citeturn0search1
**Market Dynamics and Future Outlook**
The U.S. 65-inch TV market is influenced by various factors, including technological advancements, changing consumer preferences, and competitive dynamics among leading brands. The growing adoption of streaming services has heightened the demand for smart TVs with advanced features and high-resolution displays. Manufacturers are continually innovating to meet these demands, introducing models with enhanced picture quality, improved connectivity options, and integration with emerging technologies like artificial intelligence and voice assistants. citeturn0search1
Looking ahead, the market is expected to continue its growth trajectory, driven by ongoing technological innovations and the increasing consumer shift towards larger, high-quality display options. As brands vie for market share, consumers can anticipate a diverse array of products catering to various needs, from home entertainment to commercial applications and gaming. This competitive landscape is likely to result in more affordable pricing, improved features, and a broader selection of 65-inch TVs in the market. citeturn0search2
Get an In-Depth Research Analysis of the US 65 Inch TV Market Size And Forecast [2025-2032]
Xiaomi
Hisense
TCL
SONY
Skyworth Group
Konka Group
Huawei
Sichuan Changhong Electric
Philips
Haier
Samsung
LG Corp
Sharp Corporation
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the US 65 Inch TV Market
Smart TVs
LED TVs
OLED TVs
QLED TVs
4K Ultra HD TVs
Replacement Purchases
New Home/Apartment Purchases
Gift Purchases
Seasonal Promotions and Deals
Gaming
Streaming Services
General TV Viewing
Home Theater Systems
Age Groups
Income Levels
Familial Status
Brand-Conscious Consumers
Non-Brand-Conscious Consumers
Eco-Conscious Consumers
Tech-Savvy Consumers
US (United States, US and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the US 65 Inch TV Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. US 65 Inch TV Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. US 65 Inch TV Market, By Type
6. US 65 Inch TV Market, By Application
7. US 65 Inch TV Market, By Geography
US
Europe
Asia Pacific
Rest of the World
8. US 65 Inch TV Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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