Embedded Files
Primary Logo
Primary Logo
This is our primary logo and expected to be leveraged in most cases unless otherwise directed.
Secondary Logo
Secondary Logo
Acronym & Tagline Versions
Acronym & Tagline Versions
The NEXTDC logo is also available in versions that include a tagline or an acronym.
Underline Version
Underline Version
When choosing an an acronym or tagline style, the underline set should be considered the primary version.
Use cases:
Reports
Covers
Presentations
Angle Version
Angle Version
The angled set of the acronym and tagline should be considered the secondary version.
Use cases:
T-shirt designs or merch
When vertical space is limited, and the underline style will not work
Acronym and Tagline Logo Correct Size Usage
Acronym and Tagline Logo Correct Size Usage
To ensure legibility of the acronym or tagline, you must ensure the overall logo lockup (logo and acronym or tagline) meets these minimum size requirements, otherwise the acronym or tagline will be illegible on screen or when printed. If your use case of the logo with acronym and tagline does not meet these requirements you must use the logo without the acronym or tagline.
Underline Version
Logo + Tagline – lockup must be 1.35 in. high or taller
Logo + Acronym – lockup must be 1.35 in. high or taller
Angle Version
Logo + Tagline – lockup must be 1.25 in. high or taller
Logo + Acronym – lockup must be 1 in. high or taller
Condensed Version | Social Media
Condensed Version | Social Media
This version of the logo is to be used only for social media profile/avatar images.
Logo Usage Guidelines
Logo Usage Guidelines
The success of the brand depends on the NEXTDC logo maintaining a consistent appearance in all communications. In order to preserve the integrity of the logo, the following examples illustrate how it should and should not be used.
Correct Logo Usage
Correct Logo Usage
Do use the color primary logo on a white or light background.
Do use the white "knock out" logo on a dark or photographic background.
Do give the logo adequate padding around other visual elements and other logos.
Do use the black and white primary logos in conjunction with other logos in a lockup.
Do use the tagline or acronym variations of the logo when there is enough space for it to be legible and in the right layout situations.
Do use the secondary logo only when the primary logo does not make sense, or only in special circumstances.
Incorrect Logo Usage
Incorrect Logo Usage
Do not put the logo on a tilt.
Do not stretch or skew the logo vertically or horizontally.
Do not change the logo to use incorrect or unapproved color combinations.
Do not use any version of the logo without its trademark.
Do not separate NEXT or DC from the logo.
Do not scale the logo to be an illegible size.
Do not use taglines or acronyms at a small size, as it will be illegible.
Do not use the color logo on a busy or low contrast background.
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