Fonts

Limit typeface usage:

Stick to a maximum of three fonts (e.g., a header, body, and accent font) to maintain a consistent and cohesive look.

Prioritize readability:

Choose fonts that are clear in various sizes and mediums. Aim for a minimum of 14px for digital body text and 11pt for print.

Establish a clear hierarchy:

Use font size, weight, color, and capitalization to guide the reader's eye through the information.

Ensure high contrast:

Make sure text has enough contrast with its background, especially for body text, to be easily readable for all users.

Maintain proper spacing:

Ensure adequate and consistent spacing
for clarity and visual appeal.

Use different weights and styles sparingly:

Use one or two characteristics
like bold or italics to create emphasis,
not a combination of many.

Don't use too many typefaces:

Avoid using many different fonts in a single communication, as it can look chaotic.

Don't use overly decorative
or hard-to-read fonts:

These can hinder readability, especially for large blocks of text at small sizes.

Don't use busy backgrounds for text:

Busy backgrounds make text difficult to read.

Don't use a lot of colors for text:

Limit the number of text colors to a few selected ones for specific purposes.

Don't distort the typeface:

Avoid stretching, condensing, or altering the font in any way, especially for official wordmarks.

Don't over-emphasize text:

Avoid using multiple attributes like bold, italics,
all caps, and underline at once, as it can be overwhelming for the reader.