A cup of freshly prepared Tea or Coffee in one hand, and the newspaper in other, sitting in your favorite spot in the verandah. A perfect set-up of Calmness in Worldly Chaos! Starting your day with the newspaper is hygiene and a habit which should not be changed. Having said this, there is certainly a large crowd who still prefer reading newspapers, and believe in its credibility.
· Is every professional comfortable in sharing their details online?
· Can every start-up or small company garner the attention of the potential job seekers online without spending an extra dime?
· Does an online ad for jobs tap on the correct target market?
· With a diverse culture and a demographic mix, job seekers and employers in India, still acknowledge job advertisement in newspaper as an effective medium to locate job positions and hire the best recruitment.
Trustworthy and Reliable: There is competition everywhere, but is every person a perfect fit for the job position. Print has gravitas- Companies with credible background publish ads in newspapers, and is, therefore, a genuine advertisement. This convinces job seekers to apply extensively for the available positions, reducing spillovers and increasing turnover of prospective recruits.
Effective Method to Hire Locally: Newspaper advertisement allows you to focus on a specific geographic audience, which in-turn expedites the process of recruitment. Looking a little closer to home to hire talent also saves relocation package for outstation applicants.
Budget-Friendly mode: Trial and error with online ads may often lead to a lot of spillovers, not getting to the platter exact potential leads for vacancies. Hence, job advertisements in newspapers is a one-time investment, and if done through strong media channels, the gap between recruiters and job hunters can be perfectly bridged! Reliable newspaper advertising agencies like Bookadsnow have well-established relations and networks with top media houses, thus providing the advantage of publishing ads at the lowest justified rates.
Comfort and Convenience: Technology and Online Networks have still a long way to complete before they conveniently become a part of Indian lifestyle. While the majority of job seekers use the internet to find a job, not everyone has direct access to the World Wide Web – or a computer or other electronic device, for that matter. This is especially true for people who aren’t very tech-savvy or who live in remote areas of the country. While all this can be prevented by providing the applicants the comfort and accessibility of newspaper job advertisements.
Proactive Audience: Newsreaders are more focused and are thus more receptive to display ads in print, unlike the digital readers, who face the menace of multi-tasking and social media diversions. The newspaper dailies help send timelier messages to the audience through newspaper ads, thus increasing the chance of conversions to multiple numbers.
Impact and Engagement: According to various studies, Print ads have shown the highest level of media engagement. If the ad text and images are enticing enough, the brands can engage with its audience both emotionally and intellectually. Also, the readers are less agitated when they see ads in offline media rather in the online format, thus taking the impact of advertisements a notch higher. It is important for employers to take this advantage in their stride and be creative while posting for vacancies. Ad agencies like Bookadsnow, combines the creative capability with its expertise in the media industry and produces newspaper ads which are bound to increase visibility and applicant calls.
Unlike other ad agencies, Bookadsnow simply does not end their service immediately after publishing your recruitment or appointment ads. The talented workforce at bookadsnow not only helps you strategize the best media campaign according to your requirement and budget but also prepares an analysis report to examine the ROI of the newspaper ad for you. An INS(Indian Newspaper Society) accreditation and over 3 decades of industry competence, it enjoys an amicable relationship with around 400 newspapers like TOI, Dainik Jagran, Statesman, The Economic Times and many more. This gives them the benefit of quoting the best industry rates as compared to other media houses in the market.
Just like Bookadsnow, hopefully, you also enjoy a brilliant and competent workforce in your company.