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Newspaper- the Most Effective Medium for Advertising
People love reading newspapers, precisely globally. We can bet on this statement as even today newspapers are not dead despite the social media platforms working on garnering all the attention. Hence, the popularity of newspapers inspires brands and business to book newspaper advertisements with the sole belief that this form of advertisement will boost the brand name effectively. Given this factor, in this write-up, we will bring the positives of booking a newspaper advertisement in the limelight, thereby educating the mass about the significance of the newspaper advertisements.
Newspaper Advertisement- the Significance!
Strong Engagement and Better Recall
Social media platforms can confuse our mind with the uncountable advertisements coming from almost every brand in the market. Plus, since we hardly spend less than 2 minutes on any social media platform, we can’t recall coming across any prominent advertisement. However, with newspaper advertisements, the scenario is a tad different. Brands or businesses book newspaper Ads online to stand out in the crowded Ad market. Moreover, since we tend to spend not less than 10 minutes on reading a newspaper, it is always easy to recall a newspaper advertisement even when it is not in front of us. In fact, newspapers beat nine out of the ten tested media platforms in terms of obtaining a cut through and lifting recall.
Remarkable Reach
India is one such developing country where uncountable newspapers are circulated across the nation in large numbers. Hence, a newspaper advertisement has the potential to the reach the mass or the targeted readers within a single circulation which in turn facilitates brand awareness in no time. Thus, the extensive reaching capability gives brands and businesses yet another reason to book newspaper ad followed by other forms of advertisement.
Trusted Form of Advertising
Since time immemorial, newspapers have always acted as an incredible source in providing us with an in-depth information catering to disciplinaries like local, regional, national and global issues on daily basis. Thus, the trust that readers have in newspaper drives businesses to book newspaper advertisement for a better brand promotion. Studies have revealed that newspaper subscribers not only wait to see advertisements but also deems it to be an imperative shopping tool while making purchasing decisions.
Appeals the Senses
Why do you think businesses book newspaper advertisement even today? A newspaper Ad can be released in three form- Display Ad, Classified Text Ad and Display Classified Ad. Hence, if a brand wants to design an attention-grabbing Ad, it will choose between Display Ad and Display Classified Ad which are considered to be the most modern form of newspaper Ads. Furthermore, a business can fuse an attractive creative using vibrant colours, the concise text and glossy paper that will exuberate the ethos and the personality of the brand. Thus, the secret to an attractive looking newspaper Ad lies in choosing the right format along with the creativity and flow of content.
Longevity
An individual might come across a newspaper Ad even after a month of its release. Chances are quite high that he/she might get attracted to that Ad even after a month of its release as it might effectively tap the interest of the individual. This is not quite possible with social media advertisements which yet again takes back the brands to book newspaper advertisement.
Given these points, we can say that newspaper advertisements still hold a notable place in the advertising market, which as we see it is not quite possible to wipe out.
Book Newspaper Advertisement through Bookadsnow
However, a prolific newspaper advertisement desperately calls for a skilled advertising agency which will double a brand's ROI (Return on Investment) and promotion. While the market is crowded with Ad agencies each competing against each other, we seriously got caught by Bookadsnow, an online media planning portal with its HQ in Kolkata. Bookadsnow, an initiative by the Lookad India Pvt Ltd, aims at simplifying the Ad booking process at the best possible rates in the industry to suit the budget of various individuals or businesses.
Being recognized by the INS (Indian Newspaper Society), Bookadsnow has a strong and trusted relationship with every media houses (small, big and medium) across the nation due to their experience which goes beyond 3 decades. They believe in keeping a clarity with their clients until the Ads are released and provide them with the hard copy of the newspaper as a proof of their task.
Furthermore, the in-house media experts of Bookadsnow guides their clients through the entire Ad booking process and provides them with a relevant budget after learning about the Ad requirements. Apart from that, Bookadsnow due to their 30+ years of experience has the potential to negotiate the Ad rates with the concerned newspaper on behalf of their clients. This, work in driving various brands and individuals to book newspaper ads online through Bookadsnow.
