Why Print Advertisements are still alive in this Digitized World?

With the strength to increase brand recognition, generate leads, and increase profits coupled with added sales obtained with online marketing, many have questioned whether print advertising can withstand technology. More to the point, does print advertising like newspaper and magazine advertisement still apply and is it feasible for marketing purposes?

The answer might shock digital marketers!

Advertising investments have gone digital, mostly because the Internet grants companies an affordable way to publicize products and services. Yet, online marketing needs the corresponding power of print advertising to seal the advertising deal. Business proprietors have four reasons to keep print advertising as a part of their marketing strategy about which we will talk of in this write-up!

Reasons to Invest in Newspaper & Magazine Advertisement

Print Ads Convert More Customers

Believe it or not, print advertisements, such as a classy magazine advertisement has a notable influence on converting prospects to customers. Nearly 80% of customers act on directly printed mail advertisements as compared to the 45% of consumers that act on electronic advertisements. A Penn State study had verified the power of print advertising by testing the memories of individuals that read print and electronic advertisements. The bottom line: Print Ads have much more influence on our buying decisions than electronic advertisements.

The Best Channel to Build Trust

Consumers understand the fact that the Internet is overflowing with fake advertisement strategies and grossly deceitful marketing campaigns. Hence, the dubious reputation of online Ads makes print advertisements the most trusted source of marketing information.

Moreover, print advertisements never include pop-up screens that advertise unseemly products and services. The simple printed method for advertising your products and services builds credibility- the first step towards establishing the trust required for customers to take action.

Print Influences Electronic Advertising

We do not recommend choosing one advertising medium over another advertising medium. In fact, we suppose print advertising makes online advertising much more productive. Although online marketing costs less than printing words on newspapers and magazines, digital marketing should only represent a piece of your advertising puzzle. Smart business owners know that implementing both digital and print advertising campaigns produce higher customer conversion rates. Moreover, advertising through newspapers or magazines has become an easy task which makes this form of advertisement all the more useful. One can book newspaper Ads online or even magazine Ads, thereby encouraging business owners to have faith in print advertisements.

No More Whimsy Buying

Let's face it: online shopping urges impulse buying. Most of us are victim to this. All you have to do is enter your credit/debit card details and hit the ‘Buy Now’ button before your favourite product slips into your hand.

On the other hand, print advertisements do not present a swift channel to make a purchase on the spot. Consumers who follow a systematic method to shop for products and services prefer the controlled print form of advertising to make product and service purchasing decisions.

An extra reason not to ignore print advertising might surprise you. Many consumers do not use the internet to make purchasing decisions. Yes, they might perform research work online. However, when it comes to purchasing, consumers typically act on the information presented in print advertisements. Hence, the above mentioned reasons clearly justifies the presence of print advertisements in this tech era.

Moreover, the popularity of print advertisements is justified by the presence of uncountable advertising agency in the Indian market who have simplified the process of booking newspaper and magazine Ads. In this tech era, you can book newspaper Ads online as well as magazine Ads through advertising agencies to escape the tedious process of booking Ads.

Book advertisement through an Advertising Agency

However, every agency cannot be the best. While, the number of good agencies are many, there are only a handful of the best ones. And in this race, Bookadsnow emerges as the clear winner. Nothing beats the performance and the class of service provided by Bookadsnow. An online media planning, buying and releasing portal, Bookadsnow has upgraded the concept of booking advertisements to a whole new level. With a presence of 30+ years in the media sphere, we have generated uncountable success stories for our clients. Furthermore, our practice in the industry permits us to be well notified about the nitty-gritty of booking newspaper and magazine advertisement with the help of our in-house media experts. Plus, the INS accreditation helps us to maintain healthy ties with a gamut of publication houses.

Book Advertisement through Bookadsnow

However, what makes Bookadsnow stand out in the media industry is eradicating the stereotype of maintaining a predefined card rate as we have the capability to negotiate the Ad rates with the various media houses and provide the best Ad rate to our clients. Hence, if you intend to book newspaper Ads online without draining your pocket, trust Bookadsnow with the same, to experience a better ROI from your printing advertisement strategy.