A MESSAGE ABOUT NEW 210 RECORDS

Look, we need to talk.

As much fun as it's been working through New 210 Records, we always knew that we wanted to grow our careers and the label to ultimately become a staple within the San Antonio music scene, and after 4 incredible years of imaginative projects and immersive experiences, Tex and I decided to finally sit down and have a talk about the future of the label. This talk has been very much warranted and has been put off for quite some time now; even dating before the release of Offworld and during the production of some now cancelled projects back in 2022.

On June 21, 2024, after some discussion and debate, we have come to the decision to fully sunset the New 210 Records name in order to transition to a new image for the both of us, and to help bolster the future of our respective careers within the music industry. Now this does not mean that we will stop releasing music, far from it. But the New 210 Records label as we currently know it is overall finished.

Luckily, however, this isn't the end for our little label as a whole. In fact, this is only the beginning of a new chapter.

We have come together to brainstorm about ideas for a new label. A better label. A more serious and original label (heck, the name New 210 Records is hardly original, and as a name was only meant to be temporary and it ended up sticking with us for 4 YEARS!). So we sat down and came up with a new name, brand, and identity as a whole.

Starting July 4, 2024, with the upcoming rollout for Tex's 3rd studio project, Oblivion, we will be releasing music under a new label; To Every Xtreme.

To Every Xtreme perfectly encapsulates what we want to become as musicians; artists. We don't want to simply think of music as just some sounds you mash together and sing over and just release. We view each project as a work of art, and To Every Xtreme is our very serious, very original pen name. We want to show our talents to the world, and this new rebrand will help us with our overall presentation; that we are indeed serious about what we're doing and the sounds that we are producing. Because no one would ever take the Sistine Chapel seriously if it was painted by a guy named Humphrey.

That being said, Offworld currently serves as the final release under the New 210 Records label. That's it. Done. Will the name come back? Eh, someday, somewhere. But now isn't the time. One thing I will say is that New 210 Records will never be forgotten. It serves as the jump off point for the both of us. Without it we wouldn't have been able to share with you the amazing ideas that we have come up with. And without your support, we wouldn't have been able to be spread internationally. But I think it's important for everyone to understand that we're no longer just a couple of kids fooling around on a pad and paper. These kids grew up. And these grown up kids wanted to stop dreaming about being showcased and stop dreaming about being taken seriously in music.

So we got up. And started doing.

And we aren't going to stop until we are taken seriously.

To Every Xtreme.

Welcome to the new era. We're just getting started.

-AB365