Work Experience
Digital Marketing Coordinator
Ad Analytica
[Oct,2022-Present]
Develop and execute CRM campaigns across multiple channels, including email, SMS, and in-app messaging.
Manage paid campaigns on various platforms, including Facebook and Google, utilizing strategic planning, agile testing, and customized creative assets to increase campaign effectiveness.
Monitor and respond to online comments, blogs, and community forums on Google and other platforms to maintain positive brand sentiment and engage with customers.
Analyze and report on business and digital marketing results, KPIs, and future campaign forecasts to measure the success of CRM campaigns and make data-driven decisions for future campaigns.
Conduct research to identify new customer acquisition opportunities and optimize conversion paths.
Work cross-functionally with internal teams, such as product, engineering, and customer service, to ensure campaigns align with overall business goals and enhance the customer experience.
Marketing Manager
Curator Angel Investment Group Inc.
[Aug,2022-Oct,2022]
Oversaw business forecasting and ensure timely and accurate deployment of digital and social media marketing strategies and ad hoc analytic requests
Created decks using data visualization techniques to communicate insights to internal and external stakeholders
Developed and executed digital and visual communication plans across various channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google AdWords.
Collaborated with marketing and design teams to gather content and design campaigns for brand consistency.
Developed campaign strategies and plans that exceed revenue expectations.
Utilized customer data to segment audiences and personalize messaging across all channels to improve engagement and retention.
Evaluated new ad networks and platforms such as TikTok, YouTube, and Pinterest to improve targeted marketing efforts
Analyzed and reported on campaign performance and optimize campaigns as necessary.
Digital Marketing Coordinator
Your House Social Enterprise Inc.
[Sep, 2021-Aug,2022]
Forecasted, generated and maximized revenue opportunities with clients.
Analyzed industry trends and developments in paid social as well as consumer behavior and recommend improvements.
Maintained positive partner relationships, expectations and communications with the assistance of internal resources.
Organized event in coordination with partners and suppliers.
Managed social media content calendar to manage content and ran marketing campaigns on time.
E-Commerce Associate
Walmart Inc. ( Part-Time)
[Oct,2020-Aug,2021]
Received line manager's commendation for going beyond clients’ service expectation at store.
Kept abreast of product knowledge and policy changes on inventory and Walmart policy regulations.
Followed up risk and compliance processes to ensure all policy and regulations requirements complied.
Offered advice and guidance on the using Walmart online and mobile app.
Ensured operational excellence in store administration and coordinated with other stores.
Ensured proper due diligence in handling cash and card transactions at counter and final reconciliation.
Sales and Marketing Associate
204 Marketing Group (Part-Time | Contractual)
[July, 2020-Aug,2021]
Coordinated the creation of digital content (e.g. website, blogs).
Assisted with the implementation of Paid Advertising Campaigns across different platforms (e.g. Facebook, Instagram, Twitter, LinkedIn)
Monitored and reported PPC and Display actions to encourage continual development and engagement.
Created visual concepts for promotional activities for the project “World Animal Protection” of UNICEF.
Managed digital marketing calendar.
Helped to establish web presence to boost brand awareness for the company.
Increased retention rate of potential customers through social media campaign.
Observed and analyzed ROI and KPIs on a bi-weekly basis. .
Administrative Assistant
South Saskatchewan Independent Living Centre (SSILC), SK
[Dec, 2019 – Jan, 2020]
Ensured email marketing about the SSILC programs to the appropriate stakeholders.
Provided administrative support for pulling files, entering data, faxing, copying and scanning materials.
Interacted with external stakeholders, donors promoting the products and services offered by the organization.
Assisted in monthly strategy sessions with all stakeholders and donors.
Assistant Manager, Customer Service, Sales and Marketing
Building Technology & Ideas Ltd. (bti), Bangladesh
[Nov, 2016 - Oct, 2017]
Supervised 35 customer service representatives scheduling to keep the workflow.
Developed relevant KPIs which can reflect true customer experience and monitored them.
Prepared monthly Audit report and resolving the audit findings.
Delivered and ensured proactive customer service excellence in terms of transactions.
Organized meetings with stakeholders and partners for smooth operations.
Collaborated with digital marketing team for campaign launching.
Developed and provided soft skill training to the outbound agents on promotional activities.
Provided on demand reports & data analysis on Ad hoc basis.
Assisted HR team with updating day-to-day processes and conflict resolution principles to maintain a smooth workflow.
Senior Executive, Product | Consumer Voice | Commercial Division
Grameenphone Ltd, Bangladesh [Leading Telecom Company, Parent: Telenor, Norway]
[Oct, 2011- Oct, 2016]
Developed digital media campaigns aligned with business goals.
Supported product managers, marketing team to develop digital adverting in different channels.
Managed the day-to-day execution, optimization and reporting of local and social campaigns.
Researched, Reviewed & Reported on competitors for optimizing campaign performance.
Worked with Digital Content & CRM Manager to launch new contents for the customers.
Collaborated with internal product teams, internet team and e-commerce to update landing pages and optimize user experience.
Contributed to User Accessibility Testing, content strategy, and visual concept development for the launch of Product-Flexi Plan Phase 3 .
