ABOUT ME

"Results-driven Digital marketing specialist with over nine years of experience in developing and executing creative digital marketing strategies for multinational corporations and startups. Proficient in all aspects of Direct-to-Customer (DTC) marketing, with a strong focus on utilizing various digital channels to drive audience growth and generate revenue. Skilled in content planning and management across all CRM channels including email, push, website, app and paid social. Expertise in planning and scheduling campaign content for deployment optimization, campaign coordination, and program delivery. Adept at managing and updating content calendars to identify cross-campaign synergies and efficiencies to ensure on-time delivery of multi-channel marketing campaigns.

Proficient in campaign briefing, development, and execution across CRM marketing channels, based on the national promotional calendar. Expertise in managing CRM campaign deployment timelines and acting as the liaison with internal teams and external agencies for review and approval of campaign content, including copy, creative, and legal requirements. Skilled in regionalizing and segmenting CRM communications through dynamic content across all channels based on campaign measurement and results.

Collaborative team player with a proven track record of partnering with business insights, CRM teams, and analytics agencies to optimize channel deployments, including content, copy, and design, based on measurement and results. Highly organized and detail-oriented, able to manage multiple projects and prioritize them to ensure adherence to timelines. Strong communication skills and ability to build relationships with key stakeholders. Completed Digital Marketing Certificate from the University of Toronto."