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The problem:
Users need to search for all apartments options available within their budget.
Users need to be able to schedule a viewing online for both online and on site tours.
The goal:
To design a responsive website for all users to check out apartments within their budget limits and to be able to schedule both online or on site viewings.
The role:
A UX designer, carrying out all required UX research and designing procedures that include planning and conducting research and testing along with ideating, wireframing and prototyping.
Pain Points:
Some websites were not responsive enough to different devices
Some websites did not contain enough images and details about the different apartments offered
Some websites did not contain enough images and details about the different apartments offered
Some websites did not offer search filtering options for the different budget limits.
Persona:
User Journey Map:
Site Map:
My goal was to create a strategic information architecture map that would highlight the smooth user navigation through the website to access the desired features for both desktop and mobile views.
Designing Digital Wireframes From Paper Wireframes:
Low Fidelity Prototypes:
Usability study:
Parameters:
Study type: Unmoderated usability study
Location: United States, remote
Participants: 5 participants
Length: 20-30 minutes
Findings
Users struggled to book multiple appointments
Users needed the option to schedule both online and on-site appointments simultaneously.
Users needed to confirm multiple appointments simultaneously
Mockups:
High Fidelity Prototypes:
Accessibility considerations:
Headings with different sized text for a clearer visual hierarchy
Used landmarks to help users better navigate through the website
Inserted clear images for a better searching experience.
Applied color contrasts for a clear visual experience
Takeaways:
Impact:
Our target users shared that the website was user friendly, easy to navigate and contains their desired features
What I learned:
To always listen well to the users needs and empathize with their challenges to be able to design useful products that are attractive to the end users
Next Steps:
Conduct follow up usability studies on new website with more participants from diverse backgrounds
Include more accessibility features as more language options would be useful for a more diverse user experience
Insert text to speech option for more accessibility
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