What is Affiliate Marketing?

In this article, I will explain what is Affiliate Marketing and on what basis you are based, passing through the most important aspects, points, and tools that you will need in your business as an affiliate marketer.

Affiliate marketing is a real treasure for every young man seeking to change his life for the better, as he opens great prospects for marketing products and services that already exist in the market, and has demand and fame among customers, and then makes profits through it. 

The profit opportunities here hav4e no limits. You will also get some tips that will help you achieve the best possible profits from affiliate marketing. Therefore, if you belong to any of these categories, this guide is written specifically for you, and you will benefit from it:

If you want to work in the field of affiliate marketing, because this field has great profit opportunities, and you do not know where to start.

If you already possess some information and have some experience with affiliate marketing, and you want to get a structured guide to making real profits.

If you are in the affiliate marketing industry and are already making profits, and you want to gain more knowledge to maximize your profits.

What is Affiliate Marketing?

Affiliate Marketing: It is a marketing system based on the exchange of benefits between the owner of the good, service, or offer on the one hand (we will refer to it here as the advertiser), and the publisher or affiliate marketer on the other hand.

In affiliate marketing, the marketer provides marketing services to the advertiser in return for a certain commission to be paid according to the agreement.

The idea of ​​commission marketing begins on the part of the advertiser, who opens a commission marketing system for what he owns in terms of goods, services, or offers, and the advertiser on his part determines the most important criteria, foundations, and fundamentals that govern his commission marketing system.

The commission marketer submits an application to participate in this system in accordance with the announced conditions. The publisher is accepted or rejected according to the extent of its compatibility with the standards and conditions announced by the advertiser.

In the event that the publisher accepts, work begins between the advertiser and the publisher, and the advertiser pays the publisher through one of the online payment methods, and on top of these methods are bank transfers, electronic banks, and the most important of which is PayPal.

You will understand shortly that there are some cases in which a third party is in the marketing process, and you will also understand that completing an affiliate marketing agreement may sometimes start with you as a publisher.

Is Affiliate Marketing a Scam?

This is a question that has been asked by many people in the past. The answer is that affiliate marketing is not a scam.

The most important thing that a business needs to do to be successful in affiliate marketing is to understand the market they are in.

The market they are in is the world of affiliate marketing. There is a huge amount of competition in this field, and it is a very difficult task to break through the noise.

But if you do everything right, with the right products and the right marketing strategies, you can find success in affiliate marketing.

On what basis is the idea of ​​affiliate marketing and why is it found?

In fact, the idea of ​​affiliate is not a product of the existence of the Internet, but it is much older than the existence of the Internet, and it is simply based on mutual benefit, as we mentioned previously.

Every producer or merchant, whatever the type of production he produces, markets his products to obtain the best level of sales, and whatever the marketing power of the producer or merchant is, in the end, it is limited, so producers began a long time ago to use others to market their products in return for a specific commission.

Here the merchant or product owner will get more sales and make more profit, and the marketer will get great commissions according to his marketing efforts.

With the emergence of the Internet and with the expansion of the idea of marketing through the Internet, the idea of ​​affiliate or affiliate marketing has manifested itself in its clearest, most comprehensive, diversified, widespread and prosperous form as well.  In the past few years, the idea of ​​affiliate covers many aspects of business and marketing through the Internet.

On the one hand, a lot of companies specializing in affiliate marketing have emerged, which rely mainly on this type of marketing.

On the other hand, the awareness of every business owner increased, so he turned to this type of marketing ... either mainly or laterally.

In general, due to the widespread of the idea of ​​affiliate marketing, every business owner on the Internet (who does not use this type of marketing) has become more convinced of the application of this idea, in the event that the publisher or the affiliate marketer has the ability to provide good marketing to him.

(Pay attention, this is a very important point, and you can achieve more through it, and I will refer to it in other places later).

Some important points regarding the definition of the affiliate field.

1- Affiliate marketing is not limited to marketing a product or service, but it goes beyond that to include every action performed by the visitor, starting from subscribing to a mailing list to completing a complete sale, including all marketing purposes in between, such as downloading an application or game, Or subscribe to a site, or upload a file ... etc.

2- The world of affiliate marketing is a large and diverse world, and many specialized sub-types fall under it, so CPA companies, as well as CPI and CPL companies, all fall under the affiliate marketing system.

3- Every contract or agreement between an advertiser who owns a product, service, or commodity with a publisher, and this agreement includes the performance of certain marketing services in return for a commission, which is affiliate marketing, even if it is done personally without the existence of a general system by the advertiser.

4- Sometimes there is a third party in the affiliate system, such as CPA intermediary companies between the advertiser and the publisher, and other times there is no third party and the agreement is directly between the advertiser and the publisher, and in the latter case this is achieved either by having an affiliate system in the advertiser company or by making a special commission marketing contract.

5- Affiliate commission is a variable and not fixed element, in some cases the commission is a certain percentage of the price of a commodity or service, and other times it is a specific amount agreed in advance to be paid upon the visitor's performance of a specific action, and this is determined according to the commission marketing system for each advertiser separately or based on The agreement between the advertiser and the publisher.

What do I need to start in Affiliate Marketing?

To start Affiliate Marketing you will need a good product, service, or offer.

At this point, I recommend that you choose something that you care about and are personally convinced of, as this will make it easier for you in many ways. You can get this either through intermediary companies such as Affiliate Networks or CPA companies or through the website of the owner of the good or service. You can then subscribe to the affiliate system that provides these goods and services.

Also, if you find the product that you want to market with the commission, and upon entering the site you did not find an affiliate system available on the site, in this case, you can communicate directly with this site and negotiate with him and reach an appropriate agreement.

A good source for visitors

You must have an appropriate source of targeted visitors for what you are marketing in order to get a good conversion rate, and then achieve a good level of profits. Factors such as visitor price, targeting level, quantity, and nature of visitors play a major role at this point.

But in any case, the source of visitors is a very effective element in the affiliate marketing process, and it has a very large impact on your success as an affiliate marketer.

Here is a list of the most important traffic resources:

Social networking sites

Either free of charge through a page or group interested in marketing products, or paid advertising campaigns.

Search Engine Optimization 

To get visitors from search engines, there are two ways as well. The first way is through owning a site and doing search engine optimization to get free visitors. The second way is by creating paid advertising campaigns.

Specialized advertising companies

There are many companies specializing in selling visitors, and they differ among themselves in terms of the method of payment to obtain visitors (pay-per-impress, pay-per-view, and pay-per-click). 

Some tools that will help you achieve your goals

Given the importance and complexity of this point and because it contains some details, so I will devote a special part to it in this topic shortly.

Online payment method

In fact, working in affiliate marketing needs capital like any other business. Yes, there are rare ideas and cases to make profits from affiliates almost for free.

But the overriding fact here is that in order to make profits in your business in the affiliate field, you must invest money, and this requires that you have a means of payment on the Internet, such as a Payoneer card or any other credit card or PayPal account with a balance.

The most important services and tools that every Affiliate Marketer needs!

Here are the tools in general that you will need and how they will benefit you. Here are as I will mention a specific example for each tool.

Here I want to note, that you do not necessarily have to subscribe to the site that we will choose as an example for each tool specifically, and you also do not have to own all the tools that we will offer,  in some cases you may not need specific tools according to your specific work conditions.

Here are the most important tools and services used in affiliate marketing:

Good Hosting

Most of the time, your success as an affiliate marketer depends on your design of the landing page, especially for what you market and the landing page for those who do not know is a page that you design to serve as a motivational aspect for the user before he enters the advertiser's page, and it helps to increase the conversion rate. By using it intelligently, you can completely change the course of your results.

One of the excellent and specialized hosting services for affiliate hosting that I recommend for you is Bluehost.

Tool to create landing pages

We previously mentioned the importance of the landing page in your success as an Affiliate Marketer,  now how do you design a good landing page? In fact, there are many ways to make a landing page, and here we are specifically talking about tools through which you can create an easy and simple landing page.

Landing page builder tools are tools through which you can, without having experience in code, create a landing page with good standards,  and Clickfunnels is one of the tools that you can rely on for this purpose.

It is worth noting here that there are alternative ways to make a landing page instead of using one of the tools designated for that, and alternative ways to make a Landing Page are using the help of specialists (designers and developers of web pages).

A tool for tracking and analyzing the results of advertising campaigns.

Almost no real success in working in the field of affiliate marketing without a good tool for analyzing and following up advertising campaigns. This is a point full of details and ideas. Perhaps I will devote it to a special topic in the future.

But to clarify the idea in a simple way, the follow-up, and an analysis tool is a tool through which you can get a lot of details and information about the performance of your advertising campaigns.

You can get very accurate details about the visitors of your landing page, through these details you can make the necessary adjustments and changes in order to improve the results of your advertising campaign.

Through the follow-up and analysis tool, you can know which of the keywords or target sites are the ones through which you obtained sales, and which ones did not obtain sales through them, and then you cancel the losing targets and do a scale-up or upgrade to profitable targets.

In fact, the topic is not limited to that only, but the tracking and analysis tool can give you more, such as testing a different set of products and landing pages to see which one is the best, with just one campaign (this is called split test).

In short, the monitoring and analysis tool is the real key to success in affiliate marketing, Voluum is one of these good tools that you can rely on as an affiliate marketer. It is a tool for viewing advertiser pages that are not available in your country.

Often times the advertiser landing pages are limited to the target country only,  this is especially common in the CPA industry.

For example, if you are marketing an offer intended for the country of Norway and you are an Egyptian, and you want to see the offer page, you may only be able to do so through a tool to obtain a proxy for the state of Denmark.

Of course, checking the advertiser's page is extremely important to make sure that it works correctly first, and to make sure that it is a good and attractive page second. As a marketer, you should do this in every offer that you market.

A tool to view competitors' campaigns

This tool enables you to see some data about other affiliate marketers' ad campaigns.

With this tool, you can see the landing pages used by other marketers, the source of visitors, and some other targeting data.

You do not have to use this tool to copy other people's campaigns and apply them as they are because that will not work in most cases,  but you can use this tool to get more ideas that you can develop, integrate or apply in other aspects of your business.

Your choice of this tool depends on the type of visitors you use. For each type of visitor, there are special tools.

Important tips for your success as an affiliate marketer

The key to your success in the affiliate world is testing and experimentation.

Yes, information is important, but experience and experience are the most important. If you think that your success as an affiliate marketer depends on gathering information and then applying it, then success comes, then you are completely wrong.

You have to try more products with different landing pages in order to find the best possible conversion rate, and hence the best profit.

The source of visitors also often works with a certain type of offer or product and does not work with others.

It is an equation known to the elements, but it has details, and in order to reach the profitable details, you only have to try and test until you reach success.

Don't rely entirely on your successful campaigns at any given time.

The idea of ​​working in the field of affiliate marketing is not like looking for successful campaigns and their mission ends when they find them,  but searching for successful campaigns is an ongoing process.

This is because successful campaigns do not continue to be successful all the time, as most often they will take a certain time and then become depleted, or perhaps many competitors copy them, so your share of profit from them becomes less, so keep looking for successful campaigns even if you have successful campaigns now.

Think outside the box to get exceptional results

Thinking outside the box is meant to use the data or elements of the equation differently from others, you must add your own touch to your landing pages, you must discover new and varied sources of visitors,  and you must find a way to get excellent offers.

For example, in the CPA field, marketing offers from a small company taken from larger companies is less profitable than marketing the offer from the main company or directly from the advertiser.

Get the most revenue in the fastest time from your successful campaigns

As we mentioned earlier, successful campaigns do not last forever, so you have to have the ability to raise the level of the campaign to get the largest percentage of profit in the fastest time.

This includes pumping more money into the advertising campaign to get more visitors and also trying to get visitors from similar companies or testing other types of visitors.

Bloggers can also profit from Affiliate Marketing

If you have a blog and get good traffic through search engines or social media sites, you can also work as an affiliate marketer.

All you have to do here is to find products, services or, offers related to the content of your blog, and start affiliate marketing.

In fact, the owners of YouTube channels can also profit from affiliate marketing through YouTube, and to get a complete strategy for profit from YouTube and affiliate marketing, you have to do the article with the link below:

 Conclusion

Affiliate marketing is a large and expanding business, and billions of dollars are traded online through it every year.

As a beginner, you must understand the idea well and prepare your plan (which includes determining the type of visitors and the type of offers or goods you will market and subscribe to the tools that you think are suitable for you and are important to your success),  then put your focus in one direction and start testing and experimenting.

Keep experimenting until you reach a successful campaign that will compensate you for all the losses that you may lose in the beginning.

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